KESADARAN KONSUMEN TERHADAP PRODUK HALAL PADA RESTORAN KOREA DI KOTA BANDUNG

Maudi, Desyana (2018) KESADARAN KONSUMEN TERHADAP PRODUK HALAL PADA RESTORAN KOREA DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

Baca Full Text klik disini
[img] Text
S_MIK_1406051_Title.pdf
Download (189kB)
[img] Text
S_MIK_1406051_Abstract.pdf
Download (417kB)
[img] Text
S_MIK_1406051_Table_Of_Content.pdf
Download (146kB)
[img] Text
S_MIK_1406051_Chapter1.pdf
Download (401kB)
[img] Text
S_MIK_1406051_Chapter2.pdf
Restricted to Staf Perpustakaan
Download (577kB)
[img] Text
S_MIK_1406051_Chapter3.pdf
Download (811kB)
[img] Text
S_MIK_1406051_Chapter4.pdf
Restricted to Staf Perpustakaan
Download (794kB)
[img] Text
S_MIK_1406051_Chapter5.pdf
Download (287kB)
[img] Text
S_MIK_1406051_Bibliography.pdf
Download (531kB)
[img] Text
S_MIK_1406051_Appendix.pdf
Restricted to Staf Perpustakaan
Download (465kB)
Official URL: http://www.repository.upi.edu

Abstract

Penelitianinidilakukandengantujuanuntukmengetahuiseberapabesarpengaruhfaktor-faktorkesadaran halal sertatingkatkesadaran halal konsumenpadapembelianproduk di restoran Korea Kota Bandung khususnya di wilayahCibeunying.Adapunmetode yang digunakandalampenelitianiniadalahkuantitatifmetodesurvei, denganpopulasinyayaitumasyarakat Kota Bandung selakukonsumen di restoran Korea.Untuk data primer di dapatkanmelaluipenyebarankuisionerkepada 196 orang respondendenganmenggunakanteknikAccidental Sampling.Hasil yang di dapatkandaripenelitianinimenunjukanbahwaadatigafaktor yang mempengaruhikesadaran halal secarasignifikan, adapunfaktor-faktortersebutadalahkeyakinan agama, sertifikasi halal, sertainformasi.Sedangkanuntukfaktoralasankesehatandanmakananetniktidakmemberikanpengaruh yang signifikanterhadapvariabelkesadaran halal.Berdasarkanhasiltersebutdapatdisarankanbagiparapengusahakulinersertalembaga-lembagaterkaithendaknyamemberikanwawasanbagikonsumenakanpentingnyamengkonsumsiproduk halal, baikitumelalui media massamaupun media elektronik;--- The aim of this study is to find out how big the influence of halal awareness factors as well as the level of consumer halal awareness on product purchases in Korean restaurants in Bandung City, especially in Cibeunying area. The method used in this study is a quantitative survey method, with the population of the city of Bandung as consumers in Korean restaurants. For the primary data obtained through the distribution of questionnaires to 196 respondents by using the technique of Accidental Sampling. The results obtained from this study show that there are three factors that affect the halal awareness significantly, while these factors are religious beliefs, halal certification, and information. While for factors of health and ethnic food reasons did not give a significant influence on the halal awareness variable. Based on these results can be suggested for culinary entrepreneurs and related institutions should provide knowledge to consumers about the importance of consuming halal products, whether through mass media and electronic media.

Item Type: Thesis (S1)
Additional Information: No. Panggil: S MIK MAU p-2018 Pembimbing: I. Caria Ningsih, II. Ilham Fasri NIM: 1406051
Uncontrolled Keywords: Halal, Sertifikasi, Restoran Korea, Konsumen, Kesadaran.;--- Halal, Certification, Korean Restaurant, Consumer, Awareness.
Subjects: T Technology > TX Home economics
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
Depositing User: Eva Rufaida Rahman
Date Deposited: 13 Feb 2020 09:07
Last Modified: 13 Feb 2020 09:07
URI: http://repository.upi.edu/id/eprint/38420

Actions (login required)

View Item View Item