Nadya Devina Permata, - (2024) NOTIFIKASI RILISAN CERITA KOMIK DIGITAL PADA APLIKASI NAVER WEBTOON: Analisis Gaya Bahasa, Makna, dan Fungsi. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penyampaian isi notifikasi yang bervariasi untuk mempromosikan cerita komik digital Korea di aplikasi Naver Webtoon menjadi tantangan tersendiri bagi pemelajar bahasa Korea, karena adanya tendensi atas kesulitan untuk memahami gaya bahasa, makna, dan fungsi yang terkandung dalam iklan notifikasi tersebut. Tujuan penelitian ini yaitu untuk mendeskripsikan gaya bahasa, makna, dan fungsi yang terkandung dalam notifikasi rilisan cerita komik digital pada Naver Webtoon. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik baca, catat, dan dokumentasi yang mengacu pada teori ahli Lee (2005) untuk gaya bahasa, Leech (2003) untuk makna, dan Jakobson (1961) untuk fungsi bahasa. Temuan penelitian menunjukkan bahwa gaya bahasa yang paling dominan muncul yaitu 강건체 (Gaya Bahasa Penekanan) dikarenakan terdapat kata yang ditekankan dengan cara diulang penulisannya serta kata yang memberikan kesan tegas dan kuat ketika dibaca. Adapun makna yang paling dominan muncul yaitu makna konotatif dikarenakan penutur ingin memantik rasa penasaran pembaca dengan banyak disisipi makna tersirat atau tidak sebenarnya pada cerita Webtoon yang dipromosikan. Terakhir, fungsi bahasa yang paling dominan yaitu fungsi emotif dikarenakan iklan notifikasi cerita Webtoon ingin menonjolkan hubungan emosional antara penutur dan pembacanya, menumbuhkan resonansi emosional serta pemahaman mengenai cerita yang diiklankan. Keseluruhan data penelitian yang dikumpulkan dalam bentuk iklan notifikasi cerita pada aplikasi Naver Webtoon mengandung gaya bahasa, makna, dan fungsi tertentu yang dirancang untuk memikat atensi dan animo pembaca. Penelitian ini berkontribusi untuk menjadi salah satu alternatif sumber materi atau bahan ajar mengenai gaya bahasa, makna, dan fungsi notifikasi rilisan cerita komik digital pada aplikasi Naver Webtoon. Kata Kunci: bahasa Korea, gaya bahasa, makna, fungsi bahasa, iklan notifikasi, Naver Webtoon The varied delivery of notification advertisements for Korean digital comics on platforms like Naver Webtoon poses a challenge for Korean language learners, as they may struggle to grasp the language style, meaning, and function embedded within these notifications. Thus, this study aims to elucidate the language style, meaning, and function conveyed in the notifications of digital comic releases on Naver Webtoon. The research employs a descriptive qualitative methodology utilizing reading, note-taking, and documentation techniques, drawing upon expert theories such as Lee (2005) for language style, Leech (2003) for meaning, and Jakobson (1961) for language function. The findings reveal that the predominant language style employed is 강건체 (emphasis language style), there are words that are emphasized by repeating the writing and words that give a firm and strong impression when read. Connotative meaning emerges as the dominant type, as advertisers seek to pique readers' curiosity by incorporating implied or exaggerated meanings in the promoted Webtoon stories. Finally, the most prevalent language function identified is the emotive function, as Webtoon story notifications aim to establish an emotional connection between the speaker and the reader, fostering emotional resonance and comprehension of the advertised story. All data collected, in the form of story notification advertisements on Naver Webtoon, exhibit distinct language styles, meanings, and functions designed to captivate the attention and interest of readers and Korean language learners alike. This research contributes to being an alternative source of material or teaching material regarding the intricacies of language style, meaning, and function within digital comic story release notifications on the Naver Webtoon application. Keywords: Korean language, language styles, meaning, language function, notification advertisement, Naver Webtoon 본 연구는 네이버 웹툰과 같은 앱에서 한국어 디지털 만화의 알림 광고가 다양하게 전달되는데, 한국어 학습자들은 알림 광고에 포함된 언어 양식, 의미, 기능을 이해하기 어려워하는 경향이 있다. 본 연구의 목적은 네이버 웹툰의 디지털 만화 스토리 연재 알림에 나타난 문체, 의미, 언어 기능에 대해 설명하는 것이다. 본 연구는 문체에 대해서는 Lee (2005)의 전문가 이론을, 의미에 대해서는 Leech (2003)의 이론을, 언어 기능에 대해서는 Jakobson (1961)의 이론을 참고하여 읽기, 메모, 문서화 기법을 적용한 서술적 질적 방법을 사용하였다. 연구 결과에 따르면 가장 많이 나타나는 문체는 강건체로, 글을 반복해서 강조하는 단어와 읽을 때 단호하고 강한 인상을 주는 단어가 있기 때문이라고 한다. 가장 지배적으로 나타나는 의미는 함축적 의미로, 화자가 홍보 웹툰 스토리에 함축적이거나 사실이 아닌 의미를 많이 삽입하여 독자의 호기심을 자극하고자 하기 때문이다. 마지막으로 가장 지배적인 언어 기능은 정서적 기능으로, 웹툰 스토리 알림 광고는 화자와 독자 간의 정서적 연결을 강조하여 광고 스토리에 대한 정서적 공감과 이해를 촉진하고자 하기 때문이다. 본 연구는 네이버웹툰 애플리케이션에서 디지털 만화 스토리 공개 알림의 언어 양식, 의미, 기능에 관한 자료 또는 교재로서 기여할 수 있는 것이다. 핵심어: 한국어, 문체, 의미, 언어의 기능, 알림 광고, 네이버 웹툰
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_KOR_2000381_Title.pdf Download (1MB) |
|
Text
S_KOR_2000381_Chapter1.pdf Download (284kB) |
|
Text
S_KOR_2000381_Chapter2.pdf Restricted to Staf Perpustakaan Download (417kB) |
|
Text
S_KOR_2000381_Chapter3.pdf Download (476kB) |
|
Text
S_KOR_2000381_Chapter4.pdf Restricted to Staf Perpustakaan Download (1MB) |
|
Text
S_KOR_2000381_Chapter5.pdf Download (68kB) |
|
Text
S_KOR_2000381_Appendix.pdf Restricted to Staf Perpustakaan Download (999kB) |
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&view_op=list_works&gmla=ABOlHixIfsh696tUXEZrmc281mwYlOacYpEv884ldsfgWbZlZqwmM6MhlQy-OyYSGv1eJiU6qn_WTvIXmclp0w&user=gb9ILmEAAAAJ ID SINTA Dosen Pembimbing: Didin Samsudin: 6102061 Risa Triarisanti: 6102047 |
| Uncontrolled Keywords: | Bahasa Korea, Gaya bahasa, Makna, Fungsi bahasa, Iklan notifikasi, Naver Webtoon Korean language, Language styles, Meaning, Language function, Notification advertisement, Naver Webtoon 한국어, 문체, 의미, 언어의 기능, 알림 광고, 네이버 웹툰 |
| Subjects: | L Education > L Education (General) P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography |
| Divisions: | Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Korea |
| Depositing User: | Nadya Devina Permata |
| Date Deposited: | 06 May 2024 07:18 |
| Last Modified: | 06 May 2024 07:18 |
| URI: | http://repository.upi.edu/id/eprint/117214 |
Actions (login required)
 |
View Item |