PERANCANGAN USER INTERFACE (UI) DAN USER EXPERIENCE (UX) COMPANY PROFILE MIGUNANI CONSULTING BERBASIS WEBSITE MENGGUNAKAN METODE DESIGN THINKING

    Clarisa Natalia Hutahaean, - and Dian Rinjani, - and Nurhidayatulloh, - (2025) PERANCANGAN USER INTERFACE (UI) DAN USER EXPERIENCE (UX) COMPANY PROFILE MIGUNANI CONSULTING BERBASIS WEBSITE MENGGUNAKAN METODE DESIGN THINKING. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Migunani Consulting saat ini menghadapi tantangan dalam memperluas jangkauan pasarnya karena masih bergantung pada company profile berformat PDF yang bersifat statis. Hal ini membatasi cara perusahaan menampilkan diri secara digital serta kurang mendukung pembentukan citra profesional yang lebih kuat. Oleh karena itu, penelitian ini dilakukan dengan tujuan merancang dan mengembangkan User Interface (UI) dan User Experience (UX) company profile berbasis website sebagai solusi atas permasalahan tersebut. Metode yang digunakan adalah Design Thinking, yang terdiri dari lima tahapan utama, yaitu Empathize, Define, Ideate, Prototype, dan Test. Proses penelitian melibatkan riset terhadap kebutuhan pengguna, perancangan desain, hingga implementasi hasil rancangan ke dalam bentuk front-end website yang dibangun menggunakan HTML, CSS, dan JavaScript. Website yang telah dikembangkan kemudian diuji melalui validasi oleh ahli materi dan ahli media, serta dilanjutkan dengan uji usability terhadap 30 responden. Pengujian terhadap pengguna dilakukan melalui dua instrumen, yaitu aspek UX yang diukur dengan metode System Usability Scale (SUS), dan aspek UI yang dievaluasi menggunakan kuesioner Heuristic. Hasil pengujian menunjukkan bahwa website memperoleh skor rata-rata SUS sebesar 86,17 dengan interpretasi “Sangat Baik”, serta diperkuat oleh hasil kuesioner Heuristic yang menunjukkan interpretasi “Sangat Puas” pada seluruh indikator. Dengan demikian, company profile berbasis website ini terbukti layak dan efektif sebagai media representasi digital untuk mendukung citra profesional sekaligus memperluas pasar perusahaan. -------Migunani Consulting is currently facing challenges in expanding its market reach because it still relies on a static PDF-format company profile. This limits how the company presents itself digitally and does not support the creation of a stronger professional image. Therefore, this research was conducted with the aim of designing and developing a website-based company profile User Interface (UI) and User Experience (UX) as a solution to this problem. The method used is Design Thinking, which consists of five main stages: Empathize, Define, Ideate, Prototype, and Test. The research process involves user needs research, design development, and the implementation of the design into a front-end website built using HTML, CSS, and JavaScript. The developed website was then validated by subject matter experts and media experts, followed by usability testing with 30 respondents. User testing was conducted using two instruments: the UX aspect measured using the System Usability Scale (SUS) method, and the UI aspect evaluated using a Heuristic questionnaire. The testing results showed that the website achieved an average SUS score of 86.17, interpreted as “Very Good,” and was further supported by the Heuristic Questionnaire results, which indicated “Very Satisfied” across all indicators. Thus, this website-based company profile has proven to be suitable and effective as a digital representation medium to support the company's professional image while expanding its market reach.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=-VOOx5MAAAAJ&hl=en ID SINTA DOSEN PEMBIMBING: Dian Rinjani: 6127196 Nurhidayatulloh: 6860681
    Uncontrolled Keywords: User Interface, User Experience, Company Profile, Website, Design Thinking
    Subjects: L Education > L Education (General)
    Q Science > QA Mathematics > QA76 Computer software
    T Technology > T Technology (General)
    Divisions: UPI Kampus cibiru > S1 Pendidikan Multimedia
    Depositing User: Clarisa Natalia Hutahaean
    Date Deposited: 11 Sep 2025 02:13
    Last Modified: 11 Sep 2025 02:13
    URI: http://repository.upi.edu/id/eprint/137191

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