Adisti Wulandari, - (2024) RANCANG BANGUN MOTION GRAPHIC “CUKUP” SEBAGAI MEDIA EDUKASI PENCEGAHAN BODY SHAMING UNTUK REMAJA. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Fenomena body shaming merupakan permasalahan sosial yang masih sering terjadi di Indonesia, hal ini ditunjukkan dengan banyaknya perilaku remaja mengomentari penampilan fisik seseorang secara negatif sehingga dapat memberikan dampak buruk bagi pelaku maupun penerimanya. Fase remaja awal hingga menengah termasuk ke dalam kelompok yang rentan mengalami perilaku body shaming. Perhatian khusus perilaku ini perlu dilakukan karena dapat mengakibatkan tindakan kriminal, hilangnya kepercayaan diri, gangguan kecemasan, dan gangguan makan. Oleh karena itu, sangat penting untuk menyadarkan agar berhenti melakukan body shaming dan mencegah terjadinya perilaku tersebut. Penelitian ini bertujuan untuk menciptakan media edukasi berbentuk video motion graphic mengenai pencegahan body shaming dan mengetahui hasil uji kelayakan sebagai media edukasi untuk remaja. Metode pada penelitian ini yaitu Multimedia Development Life Cycle (MDLC) yang melalui enam tahap diantaranya concept, design, obtaining material concept, testing, dan distribution. Hasil dari penelitian ini adalah video motion graphic berjudul “CUKUP” yang didistribusikan melalui komunitas anti-bullying Sudah Dong serta penilaian uji kelayakan oleh ahli materi, ahli media, dan uji coba 50 remaja berusia 13-17 tahun di Kota Bandung. Berdasarkan hasil uji validasi materi, uji validasi media, dan uji coba pada remaja menunjukkan persentase dengan interpretasi kelayakan “Sangat Layak” digunakan. Remaja menunjukkan respon positif bahwa setelah menonton video motion graphic dapat menambah pengetahuan dan termotivasi untuk menyadarkan pentingnya mencegah perilaku body shaming. Dengan demikian video motion graphic berjudul “CUKUP” dapat digunakan sebagai media edukasi pencegahan body shaming untuk remaja. ; ------ The phenomenon of body shaming is a social issue that still often occurs in Indonesia, indicated by the number of teenagers’ behaviors of commenting on one’s physical appearance negatively, which has negative impacts on both the offender and the victim. The early to middle adolescent phase falls into the group that is vulnerable to experiencing body shaming. Special attention is required for this behavior as it can lead to criminal acts, loss of confidence, anxiety disorders, and eating disorders. Therefore, it is crucial to raise awareness to stop body shaming and prevent the occurrence of such behavior. This research aims to create an educational medium in the form of a motion graphic for preventing body shaming and find out the feasibility test results as an educational medium. The research method was the Multimedia Development Life Cycle (MDLC), which goes through six stages, including concept, design, obtaining material concept, testing, and distribution. The results were a motion graphic titled “CUKUP,” distributed through the Sudah Dong anti-bullying community, as well as feasibility assessments conducted by material experts, media experts, and trials involving 50 teenagers aged 13-17 in Bandung. Based on the results of the expert’s test and trials on teenagers, the percentages indicated a “Very Feasible” interpretation for use. Teenagers showed positive responses after watching the video, their knowledge increased, and they felt motivated to recognize the importance of preventing body shaming. Therefore, the motion graphic titled “CUKUP” could be used as an educational medium for body shaming prevention among teenagers.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?user=t3yvdh0AAAAJ&hl=en SINTA ID: 6130817 SINTA ID: 6127196 |
| Uncontrolled Keywords: | Motion Graphic, Body Shaming, Media Edukasi, Remaja, Educational Media, Teenagers |
| Subjects: | L Education > L Education (General) L Education > LB Theory and practice of education L Education > LB Theory and practice of education > LB1603 Secondary Education. High schools Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General) |
| Divisions: | UPI Kampus cibiru > S1 Pendidikan Multimedia |
| Depositing User: | Adisti Wulandari |
| Date Deposited: | 22 Aug 2024 08:08 |
| Last Modified: | 22 Aug 2024 08:08 |
| URI: | http://repository.upi.edu/id/eprint/119133 |
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