ANALISIS FAKTOR FAKTOR KUALITAS DESTINASI WISATA TERHADAP MINAT BERKUNJUNG KEMBALI KE GILI IYANG SUMENEP

    Astrie Noviyanti, - and Oman Sukirman, - and Irena Novarlia, - (2025) ANALISIS FAKTOR FAKTOR KUALITAS DESTINASI WISATA TERHADAP MINAT BERKUNJUNG KEMBALI KE GILI IYANG SUMENEP. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Tujuan dari penelitian ini untuk mengetahui seberapa besar pengaruh kualitas destinasi terhadap minat berkunjung kembali ke destinasi wisata Gili Iyang Sumenep, pendekatan yang digunakan kuantitatif dengan metode kuesioner kepada 100 orang responden yang pernah mengunjungi Gili Iyang. Data yang telah didapat lalu dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan perangkat lunak SmartPLS versi 4. Hasil penelitian menunjukkan bahwa minat berkunjung kembali dipengaruhi secara positif dan signifikan dari semua faktor kualitas destinasi yaitu atraksi wisata, informasi, fasilitas, layanan, kebersihan, aksesibilitas dan SDM. Faktor SDM memiliki pengaruh paling dominan dalam meningkatkan loyalitas wisatawan. Sedangkan faktor kebersihan memiliki pengaruh paling rendah, hal ini menunjukkan bahwa aspek kebersihan perlu ditingkatkan. Sehingga persepsi atau kesan baik terhadap kualitas destinasi akan mendorong wisatawan untuk kembali berkunjung. Karena itu meningkatkan kualitas dari masing masing indikator ini sangat penting untuk menumbuhkan daya tarik dan loyalitas wisatawan secara berkelanjutan The purpose of this study to determine how many influence the quality of the destination on the intention to revisit the Gili Iyang Sumenep tourist destination. The approach use quantitative with questionare methode, to 100 respondent who visited Gili Iyang. The data obtain then analyze use the structural equation modeling (SEM) methode with smart PLS software version 4. The result of the study show that the intention to revisit positive and significant. Influence by all destination quality factor, namely: tourist attraction, information, facility service, cleanliness, accessibility, and human resource, the human resource factor the most dominant influence in increas tourist loyalty. While the clean factor the lowest influence. This show that the cleanliness aspect need to improve, so that perception of the quality destination will encourage tourist to return. Therefore, improve the quality each of these indicator very important to grow the attraction and loyalty tourist sustainable.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=U_k-AOwAAAAJ&hl=en ID SINTA Dosen Pembimbing Oman Sukirman : 5992874 Irena Novarlia: 6784293
    Uncontrolled Keywords: Kualitas Destinasi, Minat Berkunjung Kembali, Gili Iyang, Loyalitas,Wisatawan Destination Quality, Revisit Intention, Gili Iyang, Tourist Loyalty
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
    Depositing User: Astrie Noviyanti
    Date Deposited: 07 Aug 2025 04:25
    Last Modified: 07 Aug 2025 04:25
    URI: http://repository.upi.edu/id/eprint/135139

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