Monicha Cindy, - and Ahmad Hudaiby Galih Kusumah, - and Fitri Rahmafitria, - (2022) PENGARUH PERSEPSI RISIKO TERHADAP KEPUTUSAN BERKUNJUNG SAAT PANDEMI COVID DI TAMAN NASIONAL KOMODO. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh persepsi risiko terhadap keputusan berkunjung di Taman Nasional Komodo, dengan mengadaptasi dimensi persepsi risiko yang dikembangkan oleh Solomon (2009) yaitu risiko fisik, risiko kinerja, risiko psikologis, risiko finansial, risiko waktu, dan risiko sosial sebagai variabel independen dan Keputusan berkunjung sebagai variabel dependen. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear berganda dan olah data menggunakan Software IBM Statistics 22 for windows. Pada penelitian ini menggunakan teknik quota sampling dengan populasi yaitu wisatawan yang berkunjung ke Taman Nasional Komodo pada rentang tahun 2020-2022 dan memperoleh sampel sebanyak 100 responden dengan menggunakan teknik pengumpulan data secara online melalui media sosial Instagram. Hasil penelitian ini menunjukkan bahwa secara simultan persepsi risiko yang terdiri dari risiko fisik, risiko sosial-psikologis, risiko finansial, risiko performa dan risiko waktu tidak berpengaruh terhadap keputusan berkunjung di Taman Nasional Komodo. This study aims to determine the effect of risk perception on the decision to visit Komodo National Park, by adapting the dimensions of risk perception developed by Solomon (2009), namely physical risk, performance risk, psychological risk, financial risk, time risk, and social risk as independent variables and visiting decision as the dependent variable. This study uses a quantitative approach with multiple linear regression analysis and data processing using IBM Statistics 22 Software for windows. This study using the quota sampling as the sampling technique, with the population of tourists visiting Komodo National Park in the range of 2020-2022 and obtaining a sample of 100 respondents using online data collection techniques through Instagram social media. The results of this study indicate that the simultaneous risk perception consisting of physical risk, socio-psychological risk, financial risk, performance risk and time risk does not affect the decision to visit Komodo National Park.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | SINTA ID Dosen Pembimbing: Ahmad Hudaiby Galih Kusumah: 5989818 Fitri Rahmafitria: 6067571 |
| Uncontrolled Keywords: | Persepsi Risiko, Keputusan Berkunjung, Pandemi Covid Perceived Risk, Visiting Decision, Covid Pandemic Perceived Risk, Visiting Decision, Covid Pandemic Perceived Risk, Visiting Decision, Covid Pandemic |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General) R Medicine > R Medicine (General) R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Monicha Cindy |
| Date Deposited: | 16 Jun 2025 06:11 |
| Last Modified: | 16 Jun 2025 06:11 |
| URI: | http://repository.upi.edu/id/eprint/133632 |
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