HUBUNGAN ANTARA BEAUTY INFLUENCER DAN TRUST DI MEDIA SOSIAL INSTAGRAM TERHADAP PURCHASE INTENTION PADA PRODUK SKINCARE

Alvina Sofiani Haque, - (2024) HUBUNGAN ANTARA BEAUTY INFLUENCER DAN TRUST DI MEDIA SOSIAL INSTAGRAM TERHADAP PURCHASE INTENTION PADA PRODUK SKINCARE. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara beauty influencer dan trust di media sosial Instagram terhadap purchase intention produk skincare. Penelitian ini menggunakan pendekatan kuantitatif dengan desain korelasional. Responden pada penelitian ini berjumlah 475 dengan rentan usia 18-24 tahun. Teknik pengambilan data pada penelitian ini menggunakan nonprobability sampling. Data dianalisis menggunakan teknik korelasi berganda. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara beauty influencer dan trust di media sosial Instagram terhadap purchase intention produk skincare dengan nilai signifikan F change sebesar 0,000 > 0,05. This study aims to determine the relationship between beauty influencers and trust on Instagram towards the purchase intention of skincare products. The research uses a quantitative approach with a correlational design. The respondents in this study total 475, ranging in age from 18-24 years. The data collection technique employed in this study is non-probability sampling. The data were analyzed using multiple correlation techniques. The results of this study indicate that there is a relationship between beauty influencers and trust on Instagram towards the purchase intention of skincare products, with a significant F change value of 0.000 > 0.05.

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Official URL: https://repository.upi.edu
Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pembimbing: Sitti Chotidjah: 6722210 ANASTASIA WULANDARI:6655698
Uncontrolled Keywords: beauty influencer, purchase intention, trust, Instagram, skincare
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ilmu Pendidikan > Program Studi Psikologi
Depositing User: Alvina Sofiani Haque
Date Deposited: 30 Sep 2024 02:57
Last Modified: 30 Sep 2024 02:57
URI: http://repository.upi.edu/id/eprint/125466

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