Tia Septiani, - (2024) PENGARUH DAYA TARIK WISATA TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS WISATAWAN DI KARANG POTONG OCEAN VIEW CIANJUR. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk mengidentifikasi pengaruh daya tarik wisata terhadap kepuasan dan loyalitas wisatawan yang berkunjung ke Karang Potong Ocean View Cianjur. Penelitian ini menggunakan pendekatan kuantitatif dengan alat analisis data menggunakan path analysis (analisis jalur) software IBM SPSS Statistics 23. Populasi dalam penelitian ini adalah pengunjung yang pernah berkunjung ke Karang Potong Ocean View. Jumlah sampel sebanyak 145 responden dengan teknik purposive sampling. Kuesioner disebarkan secara langsung di lokasi wisata dan di sosial media. Berdasarkan hasil analisis deskriptif daya tarik wisata, kepuasan dan loyalitas wisatawan memperoleh hasil penilaian dalam kategori baik. Hasil temuan dari penelitian ini adalah (1) terdapat pengaruh signifikan daya tarik terhadap kepuasan (2) terdapat pengaruh langsung dan lebih signifikan daripada pengaruh tidak langsung daya tarik terhadap loyalitas wisatawan (3) terdapat pengaruh signifikan kepuasan terhadap loyalitas wisatawan (4) terdapat pengaruh tidak langsung dan signifikan daya tarik terhadap loyalitas melalui kepuasan. This study aims to identify the influence of tourist attraction on the satisfaction and loyalty of tourists who visit Karang Potong Ocean View Cianjur. This study uses a quantitative approach with data analysis tools using the path analysis software IBM SPSS Statistics 23. The population in this study is visitors who have visited Karang Potong Ocean View. The number of samples was 145 respondents with purposive sampling techniques. The questionnaire was distributed directly at tourist sites and on social media. Based on the results of the descriptive analysis of tourist attractions, tourist satisfaction and loyalty obtained assessment results in the good category. The findings of this study are (1) there is a significant influence of attraction on satisfaction (2) there is a direct and more significant influence than the indirect influence of attraction on tourist loyalty (3) there is a significant influence of satisfaction on tourist loyalty (4) there is an indirect and significant influence of attraction on loyalty through satisfaction.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing SRI MARHANAH : 5993537 ARMANDHA REDO PRATAMA : 6748167 |
| Uncontrolled Keywords: | daya tarik wisata, kepuasan, loyalitas wisatawan, Karang Potong Ocean View Cianjur tourist attraction, satisfaction, tourist loyalty, Karang Potong Ocean View Cianjur |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Tia Septiani |
| Date Deposited: | 13 Aug 2024 09:00 |
| Last Modified: | 19 Aug 2024 01:24 |
| URI: | http://repository.upi.edu/id/eprint/120202 |
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