MOTIF PENGGUNAAN SECOND ACCOUNT INSTAGRAM DI KALANGAN MAHASISWA PENDIDIKAN IPS UNIVERSITAS PENDIDIKAN INDONESIA

    Annisa, - (2024) MOTIF PENGGUNAAN SECOND ACCOUNT INSTAGRAM DI KALANGAN MAHASISWA PENDIDIKAN IPS UNIVERSITAS PENDIDIKAN INDONESIA. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Seiring dengan popularitas media sosial instagram yang terus tumbuh,
    belakangan ini pun muncul sebuah fenomena yang terbilang baru yaitu second
    account. Di kalangan mahasiswa Pendidikan IPS Universitas Pendidikan
    Indonesia second account instagram ini cukup populer digunakan. Tujuan dari
    penelitian ini adalah membongkar motif “sebab” (because of motive) dan
    motif “tujuan” (in order to motive) penggunaan second account instagram
    pada mahasiswa Pendidikan IPS Universitas Pendidikan Indonesia. Penelitian
    ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Teori
    pada penelitian ini berpatok terhadap teori fenomenologi Alfred Schutz. Data
    yang diperoleh dari penelitian ini bersumber dari hasil observasi, wawancara,
    serta dokumentasi. Hasil dari penelitian ini menyebutkan bahwa motif
    “sebab” (because of motive) penggunaan second account instagram pada
    mahasiswa Pendidikan IPS Universitas Pendidikan Indonesia didominasi
    karena tidak percaya diri, pengaruh teman atau fear of missing out, citra diri
    atau personal branding dan memiliki pengalaman buruk di akun pertama (first
    account). Sedangkan, motif “tujuan” (in order to motive) mahasiswa
    Pendidikan IPS Universitas Pendidikan Indonesia pengguna second account
    instgram didominasi dengan tujuan untuk digunakan sebagai arsip foto/vidio
    dan menjadikan second account untuk tujuan kebebasan berekspresi.

    Along with the growing popularity of social media Instagram, lately a fairly
    new phenomenon-second account-has emerged. Among social science
    education students at the Indonesia Univeristy of Education (UPI), this second
    account Instagram is quite popular. The purpose of this research is to uncover
    the motive or reasons behind the creation and use of second account
    Instagram by social science education students at UPI. This research employs
    qualitative methods with a phenomenological approach. Alfred Schutz's
    phenomenological theory were used as the theretical framework of this
    researc. Observations, interviews, and documentation were used as the main
    data sources. The findings revealed that lack of confidence, the influence of
    friends or fear of missing out, self-image or personal branding and having a
    bad experience on the first account were found to be the main motives of why
    the participants created and used second account Instgram. In addition to
    these, the participants also indicanted that they used second account
    Instagramn as a photo / video archive and for the freedom of expression
    purposes.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing Neiny Ratmaningsih : 5994421 Rent Ayu Hardiyanti : 6800432
    Uncontrolled Keywords: Mahasiswa Pendidikan IPS, Motif, Second Account Science
    Subjects: H Social Sciences > HE Transportation and Communications
    L Education > L Education (General)
    L Education > LB Theory and practice of education > LB2300 Higher Education
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan IPS
    Depositing User: Annisa
    Date Deposited: 12 Jun 2024 15:03
    Last Modified: 12 Jun 2024 15:03
    URI: http://repository.upi.edu/id/eprint/118278

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