PENGARUH HARGA, PENDAPATAN, DAN KUALITAS PELAYANAN TERHADAP PERMINTAAN PRODUK RESTORAN SUNDA DI WILAYAH BANDUNG

    Rena Yulianti, - (2009) PENGARUH HARGA, PENDAPATAN, DAN KUALITAS PELAYANAN TERHADAP PERMINTAAN PRODUK RESTORAN SUNDA DI WILAYAH BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    This research is aim to know how big price influence, income and service quality to request of sundanese restaurant at Bandung.

    This research use analytic descriptive method and also use accidental sampling technique. In the sampling technique, this research use amount of 13 samples Sundanese restaurant at Bandung which has 92 people as respondents. For data analyse, this research use multiple linear regression.

    The Result of this research show that simultaneously of price, income, and service quality are influence to request of sundanese restaurant product at Bandung equal to 73,7% and 26,3% are influenced by other factor. Partially, price variable has the negative influence that is equal to (- 23,4%), income variable has the positive influence that is equal to 52%, and variable of service quality has the positive influence also that is equal to 99,3%.

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    Official URL: http://perpustakaan.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID SINTA DOSEN PEMBIMBING: Dadang Dahlan: 5993404 Ani Pinayani: 5993275
    Uncontrolled Keywords: Price, Income, Quality of Service and Request
    Subjects: L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
    Depositing User: Erni Alipiyani
    Date Deposited: 16 Sep 2023 17:24
    Last Modified: 16 Sep 2023 17:24
    URI: http://repository.upi.edu/id/eprint/105187

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