Dhimas Satria Hanandyatama, - (2022) PERANCANGAN USER INTERFACE UNTUK WEBSITE E-MARKETING BERDASARKAN EIGHT GOLDEN RULES OF INTERFACE DESIGN (STUDIKASUS CAFE XYZ). S1 thesis, Universitas Pendidikan Indonesia.
|
Text
S_KOM_1805675_Title.pdf Download (420kB) | Preview |
|
|
Text
S_KOM_1805675_Chapter1.pdf Download (379kB) | Preview |
|
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_KOM_1805675_Chapter2.pdf Restricted to Staf Perpustakaan Download (340kB) |
|
|
Text
S_KOM_1805675_Chapter3.pdf Download (265kB) | Preview |
|
|
Text
S_KOM_1805675_Chapter4.pdf Restricted to Staf Perpustakaan Download (2MB) |
|
|
Text
S_KOM_1805675_Chapter5.pdf Download (72kB) | Preview |
|
|
Text
S_KOM_1805675_Appendix.pdf Restricted to Staf Perpustakaan Download (1MB) |
Abstract
Internet sudah menjadi kebutuhan masyarakat yang mampu memudahkan kehidupannya salah satunya adalah untuk mencari informasi. Kemudahan memperoleh informasi menggunakan internet dapat membantu para pebisnis start up dalam mengetahui keberadaan produk, sebab salah satu yang menyebabkan start up gagal adalah pemasaran yang buruk (poor marketing). Salah satu start up yang sering kita jumpai adalah café. Dalam penelitian ini dikembangkan website berisi informasi-informasi mengenai café xyz. Dalam membuat website café xyz peneliti memfokuskan pada desain UI (User Interface) website. Hal ini dilakukan untuk memudahkan pengunjung mendapatkan informasi dari café xyz. Dalam merancang UI, peneliti menggunakan metode eight golden rules user interface sebagai dasar membuat UI yang baik. Eight golden rules adalah aturan dasar dalam perancangan antarmuka aplikasi. Untuk memvalidasi metode tersebut peneliti menggunakan lembar kerja evaluasi yang di sediakan di website www.interaction-design.org. Lembar kerja evaluasi tersebut akan diisi oleh orang ahli dibidang desain. Lalu untuk menguji website kepada orang awam digunakan SUS (System Usability Scale) untuk mengukur usability website. Hasil pengujian dengan 36 orang mendapatkan rata-rata skor SUS 87,0 dengan acceptability ranges adalah acceptable dan excellent yang artinya usability aplikasi dapat diterima. Internet has become a necessity for people who are able to facilitate their lives, one of which is to find information. The ease of obtaining information using the internet can help start-up businesses to find out their existence, because one of the reasons why start-ups fail is poor marketing management. One of the startups that we often encounter is a café. On this occasion, the researcher conducted a study by creating a website that contains information according to the owner of the café about café xyz. In making the xyz cafe website, the researchers focused on the UI (User Interface) design of the website. This is done by researchers to make it easier for visitors to see website displays, making it easier for visitors to get information from cafe xyz. In designing the UI, the researcher uses the eight golden rules user interface method as the foundation for making a good UI. Eight golden rules are basic rules in designing application interfaces. To validate the method, the researcher uses the worksheet provided on the website www.interaction-design.org. The worksheet will be filled in by an expert in the field of design. Then to test the website for ordinary people using SUS (System Usability Scale) to measure the usability of the website. The test results obtained are 36 people with a total average score of 87,0 SUS with an acceptability range is acceptable and excellent, which means the usefulness of the application is acceptable.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Link Google Scholar Rosa Ariani Sukamto: https://scholar.google.com/citations?user=61vphZ0AAAAJ&hl=en&oi=ao Link Google Scholar Eki Nugraha: https://scholar.google.com/citations?hl=en&user=0En8fLEAAAAJ ID Sinta Dosen Pembimbing: Rosa Ariani Sukamto: 5974496 Eki Nugraha: 6111743 |
| Uncontrolled Keywords: | Internet, website, prototyping, marketing, cafe, design, web design, UI, eight golden rules, SUS. |
| Subjects: | L Education > L Education (General) Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Fakultas Pendidikan Matematika dan Ilmu Pengetahuan Alam > Program Studi Ilmu Komputer |
| Depositing User: | Dhimas Satria Hanandyatama |
| Date Deposited: | 15 Sep 2022 08:26 |
| Last Modified: | 15 Sep 2022 08:26 |
| URI: | http://repository.upi.edu/id/eprint/79902 |
Actions (login required)
 |
View Item |