PENGARUH DESTINATION PERSONALITYTERHADAP BEHAVIORAL INTENTIONSWISATAWAN DI NUART SCULPTURE PARK, 2017

Christina, Debby (2017) PENGARUH DESTINATION PERSONALITYTERHADAP BEHAVIORAL INTENTIONSWISATAWAN DI NUART SCULPTURE PARK, 2017. eprint_fieldopt_thesis_type_S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Permasalahan yang sedang dihadapi oleh destinasi wisata pada saat ini adalah masih rendahnya behavioral intentions wisatawan, salah satunya destinasi di museum dan galeri seni Nuart Sculpture Park. Penulis melakukan prapenelitian mengenai behavioral intentions wisatawan individu Nuart Sculpture park yang menghasilkan bahwa behavioral intentions wisatawan individu rendah yang didukung dengan pernyataan karyawan Nuart Sculpture Park.Dengan demikian peneliti memilih destination personality sebagai salah satu solusi yang dapat diterapkan untuk meningkatkan behavioral intentions.Dalam penelitian ini variabel indipenden (X) yang digunakan yaitu destination personality yang terdiri dari competence, contemporary, shopisticated, dan excitement.Variabel dependen (Y) yaitu behavioral intentions wisatawan individu. Jenis penelitian yang digunakan adalah deskriptif dan verivikatif dengan metode yang digunakan adalah explanatory survey dan pendekatan cross sectional. Sampel penelitian ini sebanyak 109 responden yaitu wisatawan individu. Teknik sampling yang digunakan yaitu purposive sampling. Teknik analisis data yang digunakan adalah regresi berganda.Pelaksanaan destination personality di Nuart Sculpture Park berada pada kategori tinggi,dimensi contemporary mendapatkan penilaian tertinggi dan penilaian terendah yaitu competence. Tanggapan mengenai behavioral intentions wisatawan di Nuart Sculpture park berada pada kategori tinggi,dimensi intention to recommend mendapatkan penilian tertinggi dan dimensi intention to return mendapatkan penilaian terendah. Hasil penelitian menunjukkan adanya pengaruh antara destination personality dan behavioral intentions. Kata Kunci: Destination Personality, Behavioral Intentions, Nuart Sculpture Park, The Problem that faced by tourism destination right now is the lackness of tourist’s behavioral intentions, one of them is destination in the museum and NuartSclupture park art galery. The writer did pre-research about Nuartsclupture park individual tourist’s behavioral intentions that resulted low individual tourist’s behavioral intentions, supported by the Nuartsclupturepark staff’s statement. Therefore the writer choosed destination personality as one of the solution that can be implement to generate behavioral intentions. In this study the independent variable (X) is destination personality that consists of competence, contemporary, shopisticated, dan excitement. The dependent variable (Y) is individual tourist’s behavioral intentions. The type of research used are descriptive and verificative with method used are explanatory survey and cross sectional approach.The sample in this study of 109 respondentsof individual tourists. the sampling technique used ispurposive sampling. The data analysis technique used is multiple regression. Implementation of destination personality atNuart Sculpture Park is in the high category, dimenssion of contemporary get the highest rattings and lowest ratings iscompetence.Then the feedback regarding Nuartsclupture park tourist’s behavioral intentions is in the high category, dimenssion of intention to recommend get the highest rattings and lowest ratings isintention to return. The results showed there is a influence of destination personalityandbehavioral intentions, Key words :Destination Personality, Behavioral Intentions, Nuart Sclupture Park Art Galery

Item Type: Skripsi,Tesis,Disertasi (eprint_fieldopt_thesis_type_S1)
Additional Information: NO. PANGGIL: S MPP CHR p-2017; PEMBIMBING: I. BAGJA WALUYA, II. RINI ANDARI; NIM. 1300272,
Uncontrolled Keywords: Destination Personality, Behavioral Intentions, Nuart Sculpture Park, :Destination Personality, Behavioral Intentions, Nuart Sclupture Park Art Galery,
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Mrs Euis Supriyati
Date Deposited: 23 Aug 2018 01:49
Last Modified: 23 Aug 2018 01:49
URI: http://repository.upi.edu/id/eprint/30892

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