ANALISIS PERSEPSI MASYAKAT TERHADAP HALAL FOOD DI KOTA BANDUNG

Fitria, Nurul (2017) ANALISIS PERSEPSI MASYAKAT TERHADAP HALAL FOOD DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Bandung adalah salah satu kota destinasi kuliner di Indonesia. Sebagai kota besar
dengan penduduk kota yang multikultural, terdapat beraneka ragam jenis makanan
yang tersedia di Bandung. Namun akibat tingginya harga daging sapi yang
beredar di pasaran membuat para penjual daging melakukan berbagai upaya untuk
menjual daging oplosan daging sapi dengan tambahan daging babi. Indonesia
merupakan negara dengan jumlah penduduk 237,64 juta jiwa dan dengan
penganut agama Islam sebanyak 88,10%, bagi umat islam mengkonsumsi babi
merupakan hal yang dilarang. Pentingnya pemahaman masyarakat terutama
konsumen terhadap makanan halal sangat diperlukan, mengingat banyak produk
yang beredar dipasaran dan masih diragukan kualitas halalannya baik yang
diproduksi di dalam negeri maupun di luar negeri sebagai produk impor. Hal ini di
perparah lagi oleh ketidakpedulian produsen makanan yang mereka hasilkan. Hal
tersebut disebabkan karena mayoritas produsen makanan dan minuman adalah
berasal dari kalangan non-muslim yang sulit diharapkan kepeduliannya dan
komitmennya terhadap makanan halal.
Penelitian ini dilakukan dengan metode survey dan metode non probability
sampling, dengan jumlah responden 100 orang konsumen dan 100 orang
produsen. Kuesioner disebar di street food yang berada di wilayah kota Bandung
dan bertujuan untuk mengetahui persepsi mengenai halal food dari kedua sudut
pandang produsen dan konsumen. Adapun hasil yang diperoleh untuk persepsi
label halal diperoleh skor 87,9% responden produsen dan 85,8% responden
konsumen. Sementara untuk persepsi halal responden terhadap definisi dan
keputusan pembelian diperoleh skor 75,7% produsen dan 81,8% konsumen.
Persepsi responden terhadap bahan baku makanan halal memperoleh skor 83,7%
responden produsen dan 90,7% responden konsumen. Persepsi responden
terhadap BTP yang halal memperoleh skor 77% responden produsen dan 87,8%
responden konsumen persepsi terhadap peralatan untuk makanan halal
memperoleh skor 80,8% responden produsen dan 93,7% responden konsumen.
Persepsi pada lingkungan sekitar untuk makanan halal memperoleh skor 92,2%
responden produsen dan 91,3% responden konsumen. Keduanya memiliki
persepsi positif terhadap halal food namun pengetahuan responden mengenai
lembaga dan logo halal yang berlaku di Indonesia masih terbilang rendah.
Analisis SWOT dalam rangka meningkatkan halal food tourism di kota Bandung
yang menghasilkan perencanaan yang efektif dilihat dari IFAS dan EFAS yang
sudah ditentukan, dapat disimpulkan untuk memaksimalkan segala peluang yang
ada di kota Bandung, dari mulai jumlah masyarakat yang mayoritas muslim, kota
Bandung sebagai salah satu destinasi wisata kuliner di Indonesia, meningkatkan
peran masyarakat dan pemerintah dalam pengawasan produk yang beredar di kota
Bandung mengenai status kehalalan produk-produk yang beredar tersebut.----------Bandung is one of the as Destination Cities of Cullinary in Indonesia. As a big
city and place of multicultural population lives in, there are many kinds of
cuisines in Bandung. But, the high cost of beef in markets makes some of the beef
sellers do inappropriate ways to get opportunities. They are selling the mixtured
beef with the pork. Indonesia is a Country with 237.64 millions population live in.
And 88.10% of the population are moeslims. For the moeslims, it is a prohibition
to consume pork. It is really important to tell the people knowing what is the halal
food or what is not, considering there so many products in the markets are still be
doubted in their halal quality inside the Country or from outside as the import
products. This issue can be worst as the consequences of the producers who being
careless with the products they make. That is because most of the food and
beverage producers are non-moeslims that are untrustworthy to take their
commitment to keep the quality of halal.
This research was build with the Survey Method and Non Probability Sampling
Method, with 100 respondents of consumer and 100 respondents of producers.
The Questionairs were spread over at the Street Food in Bandung to get the data
of perceptions about the halal food from the both sides, consumer and producers.
The result of the halal label perception obtained by the respondent producer
gained scores 87,9% and 85% for respondent consumer. Meanwhile, to the
perception of halal respondent against the definition of halal food and the
decision of purchase gained scores 75,7% to the respondents of producer and
81,8% respondents of consumer. The perception of respondent about the halal
food raw materials gained scores 83,7% to the respondent of producer and 90,7%
to the respondent of consumer. The perception respondents of halal food additive
gained scores 77% to the respondents of producer and 87,8% to the respondents
of consumer, the perception of respondent about the equipment for halal food
gained scores 80,8% respondent of producer and 93,87% respondent of
consumer. The perception respondent of the surrounding environment for halal
food gained 92,2% scores for respondent of producer and 91,3% for respondent
of consumer. Both of them has a positive perception of halal food, but the
knowledge of respondents against the agency and logo halal which is valid in
Indonesia is still quite low.
The SWOT analysis goes in a certain direction to increase the halal food tourism
in Bandung has successfuly made an effective framework which can be seen from
the IFAS and EFAS they had created. The conclusion to enlarge all of the
opporunities in Bandung, from the issue of moeslims as a majority population in
Bandung, Bandung City as one of the desination cities of cullinary in Indonesia,
Icrease the people and the goverment’s awareness about the quality of halal
status of the food and beverage products in Bandung.

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Official URL: http://repository.upi.edu
Item Type: Thesis (S1)
Additional Information: No. Panggil: S MIK FIT a-2017; Pembimbing: I. Woro Priantini, II. Chistian H. Rusmaya; NIM: 1300919
Uncontrolled Keywords: halal, makanan halal
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
L Education > L Education (General)
T Technology > TX Home economics
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
Depositing User: Mrs. Santi Santika
Date Deposited: 20 Mar 2018 07:11
Last Modified: 20 Mar 2018 07:11
URI: http://repository.upi.edu/id/eprint/29140

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