STUDI KELAYAKAN BISNIS ANNISA KATERING INDRAMAYU

Khoirunnisa, Anis (2015) STUDI KELAYAKAN BISNIS ANNISA KATERING INDRAMAYU. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini dilatar belakangi oleh menurunnya pendapatan Annisa katering pada tahun terakhir yang terjadi karena semakin banyak munculnya usaha sejenis, hal ini diakui pemilik karena adanya kendala pada aspek pemasaran dan aspek finansial. Oleh karena itu upaya yang dilakukkan Annisa Katering adalah dengan menganalisis perusahaan berdasarkan aspek-aspek studi kelayakan bisnis. Tujuan dari penelitian ini dilakukan agar dapat memberikan gambaran mengenai kelayakan usaha Annisa Katering Indramayu terkait pada aspek aspek-aspek studi kelayakan bisnis. Metode yang digunakan dalam penelitian ini adalah deskriptif, dan hasil akhir dihitung melalui perhitungan kriteria investasi. Perhitungan keriteria investasi menggunakan rumus NPV (Net Present Value). Hasil penelitian berdasarkan aspek-aspek studi kelayakan bisnis pada penilaian ke enam aspek menunjukan layak untuk dijalankan namun pada aspek hukum tidak layak karena belum adanya izin usaha secara resmi dari pemerintah, tetapi sejauh ini hal tersebut tidak mempengaruhi operasional Annisa Katering dan penilaian kriteria investasi yang dihitung melalui rumus NPV menunjukkan hasil yang positif artinya usaha ini secara garis besar layak untuk dijalankan atau diteruskan.

Kata kunci : Kelayakan bisnis Annisa Katering, Aspek-aspek studi kelayakan bisnis

The background of this research by Annisa catering declining revenues in the last year that occur due to the emergence of a growing number of similar businesses, it is recognized owner because of the constraints on the marketing aspects and financial aspects. Therefore, the effort is to analyze Annisa catering company based aspects of business feasibility study. The objective of this research was conducted in order to provide an overview of the feasibility of Annisa catering Indramayu aspects related to aspects of business feasibility study. The method used in this research is descriptive, and the final result is calculated through the calculation of investment criteria. Investment criteria of calculation using the formula NPV (Net Present Value). The results based on aspects of the feasibility study on assessing the sixth aspect showed feasible but in the legal aspect is not feasible because of lack of business license official from the government, but so far it does not affect the operational Annisa catering and assessment of investment criteria be calculated through the NPV formula indicates a positive result means that business is broadly feasible or forwarded.

Key Words: Annisa catering business feasibility, aspects of the business feasibility study.

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Item Type:	Thesis (S1)
Additional Information:	No. Panggil : S MIK KHO s-2015; Pembimbing : I. Eeng Ahmad, II. Rini Andari
Uncontrolled Keywords:	Kelayakan bisnis, Annisa Katering, Aspek-aspek
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User:	Mrs. Neni Sumarni
Date Deposited:	14 Sep 2016 01:23
Last Modified:	14 Sep 2016 01:23
URI:	http://repository.upi.edu/id/eprint/22183

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