PENGARUH MONEY ATTITUDE DAN STORE ENVIRONMENT TERHADAP IMPULSIVE BUYING BEHAVIOR MAHASISWA SAAT BERBELANJA DI KKV STORE KOTA BANDUNG

Inda Yulian, - (2024) PENGARUH MONEY ATTITUDE DAN STORE ENVIRONMENT TERHADAP IMPULSIVE BUYING BEHAVIOR MAHASISWA SAAT BERBELANJA DI KKV STORE KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah money attitude dan store environment dapat mempengaruhi impulsive buying mahasiswa ketika berbelanja di KKV store di Kota Bandung dengan signifikan. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah responden sebanyak 418 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis regresi linier sederhana dan analisis regresi linier berganda dengan bantuan aplikasi software IBM SPSS 29. Hasil dari penelitian ini menunjukan bahwa money attitude dapat mempengaruhi impulsive buying dengan nilai signifikansi sebesar 0,00 (p < 0,05) begitupun store environment dapat mempengaruhi impulsive buying dengan nilai signifikansi sebesar 0,00 (p < 0,05). This study aims to determine whether money attitude and store environment can significantly influence impulsive buying of students when shopping at KKV stores in Bandung City. This study uses a quantitative approach with 418 respondents. The data analysis technique used in this study is simple linear regression analysis technique and multiple linear regression analysis with the help of IBM SPSS 29 software application. The results of this study indicate that money attitude can affect impulsive buying with a significance value of 0.00 (p < 0.05) as well as store environment can affect impulsive buying with a significance value of 0.00 (p < 0.05).

Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: Ita Juwitaningrum: 6746336 Anastasia Wulandari: 6655698
Uncontrolled Keywords: money attitude, store environment, impulsive buying, KKV store
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HG Finance
L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Fakultas Ilmu Pendidikan > Program Studi Psikologi
Depositing User: Inda Yulian
Date Deposited: 25 Sep 2024 11:36
Last Modified: 25 Sep 2024 11:36
URI: http://repository.upi.edu/id/eprint/125760

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