Deazzurriana Sofia Risna, - (2024) DAMPAK KENAIKAN BAHAN BAKAR MINYAK (BBM) TERHADAP PERILAKU KONSUMEN MAHASISWA PENGENDARA MOTOR PRODI PIPS UPI. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Latar belakang penelitian ini karena terjadinya kenaikan bahan bakar minyak di Indonesia yang juga turut mempengaruhi kenaikan harga barang, hal tersebut merupakan suatu permasalahan bagi pengguna kendaraan pribadi salah satunya adalah para pengguna motor. Para pengguna motor khususnya yang juga merupakan mahasiswa dapat terjadi perubahan perilaku konsumen akibat kenaikan bahan bakar minyak. Tujuan penelitian ini yaitu untuk mendeskripsikan serta menganalisis tingkat perilaku konsumen mahasiswa pengendara motor sebelum dan sesudah kenaikan bahan bakar minyak. Penelitian ini adalah penelitian kuantitatif dengan menggunakan metode penelitian kausal komparatif. Teknik pengumpulan data menggunakan survei berupa angket atau kuesioner. Berdasarkan hasil penelitian dari angket yang disebar kepada 56 sampel pengendara motor prodi Pendidikan IPS Universitas Pendidikan Indonesia, hasil dari uji beda rata-rata menunjukkan nilai signifikansi 0,717. Sehingga dapat ditarik kesimpulan bahwa terdapat perbedaan perilaku konsumen sebelum dan sesudah kenaikan BBM pada mahasiswa pengendara motor prodi Pendidikan IPS Universitas Pendidikan Indonesia. The background of this research is due to the increase in fuel oil in Indonesia which also affects the increase in the price of goods, this is a problem for private vehicle users, one of which is motorcycle users. Motorcycle users, especially those who are also students, can experience changes in consumer behavior due to the increase in fuel oil. The purpose of this study is to describe and analyze the level of consumer behavior of student motorcyclists before and after the increase in fuel oil. This research is a quantitative study using a comparative causal research method. The data collection technique uses a survey in the form of a questionnaire. Based on the results of research from a questionnaire distributed to 56 samples of motorcyclists from Social Studies Education Study Program Indonesia University of Education, the results of the mean t-test showed a significance value of 0.717. It can be concluded that there are differences in consumer behavior before and after the fuel increase in motorcyclists of the Social Studies Education Study Program Indonesia University of Education.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&user=3pwNwsQAAAAJ ID SINTA Dosen Pembimbing: Faqih Samlawi: 5994693 Jupri: 6681759 |
| Uncontrolled Keywords: | harga BBM, perilaku konsumen, pengendara motor fuel prices, consumer behavior, motorcyclists |
| Subjects: | H Social Sciences > HC Economic History and Conditions L Education > LB Theory and practice of education > LB2300 Higher Education |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan IPS |
| Depositing User: | Deazzurriana Sofia Risna |
| Date Deposited: | 11 Jul 2024 03:47 |
| Last Modified: | 11 Jul 2024 03:47 |
| URI: | http://repository.upi.edu/id/eprint/118946 |
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