Annisa, - (2024) MOTIF PENGGUNAAN SECOND ACCOUNT INSTAGRAM DI KALANGAN MAHASISWA PENDIDIKAN IPS UNIVERSITAS PENDIDIKAN INDONESIA. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Seiring dengan popularitas media sosial instagram yang terus tumbuh, belakangan ini pun muncul sebuah fenomena yang terbilang baru yaitu second account. Di kalangan mahasiswa Pendidikan IPS Universitas Pendidikan Indonesia second account instagram ini cukup populer digunakan. Tujuan dari penelitian ini adalah membongkar motif “sebab” (because of motive) dan motif “tujuan” (in order to motive) penggunaan second account instagram pada mahasiswa Pendidikan IPS Universitas Pendidikan Indonesia. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Teori pada penelitian ini berpatok terhadap teori fenomenologi Alfred Schutz. Data yang diperoleh dari penelitian ini bersumber dari hasil observasi, wawancara, serta dokumentasi. Hasil dari penelitian ini menyebutkan bahwa motif “sebab” (because of motive) penggunaan second account instagram pada mahasiswa Pendidikan IPS Universitas Pendidikan Indonesia didominasi karena tidak percaya diri, pengaruh teman atau fear of missing out, citra diri atau personal branding dan memiliki pengalaman buruk di akun pertama (first account). Sedangkan, motif “tujuan” (in order to motive) mahasiswa Pendidikan IPS Universitas Pendidikan Indonesia pengguna second account instgram didominasi dengan tujuan untuk digunakan sebagai arsip foto/vidio dan menjadikan second account untuk tujuan kebebasan berekspresi. Along with the growing popularity of social media Instagram, lately a fairly new phenomenon-second account-has emerged. Among social science education students at the Indonesia Univeristy of Education (UPI), this second account Instagram is quite popular. The purpose of this research is to uncover the motive or reasons behind the creation and use of second account Instagram by social science education students at UPI. This research employs qualitative methods with a phenomenological approach. Alfred Schutz's phenomenological theory were used as the theretical framework of this researc. Observations, interviews, and documentation were used as the main data sources. The findings revealed that lack of confidence, the influence of friends or fear of missing out, self-image or personal branding and having a bad experience on the first account were found to be the main motives of why the participants created and used second account Instgram. In addition to these, the participants also indicanted that they used second account Instagramn as a photo / video archive and for the freedom of expression purposes.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing Neiny Ratmaningsih : 5994421 Rent Ayu Hardiyanti : 6800432 |
| Uncontrolled Keywords: | Mahasiswa Pendidikan IPS, Motif, Second Account Science |
| Subjects: | H Social Sciences > HE Transportation and Communications L Education > L Education (General) L Education > LB Theory and practice of education > LB2300 Higher Education |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan IPS |
| Depositing User: | Annisa |
| Date Deposited: | 12 Jun 2024 15:03 |
| Last Modified: | 12 Jun 2024 15:03 |
| URI: | http://repository.upi.edu/id/eprint/118278 |
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