PENGARUH SEARCH ENGINE OPTIMIZATION TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN NIAMARA HIJAB KABUPATEN TASIKMALAYA

    Santi Nurazizah, - (2023) PENGARUH SEARCH ENGINE OPTIMIZATION TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN NIAMARA HIJAB KABUPATEN TASIKMALAYA. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    The existence of the internet encourages human development in carrying out business activities, including digital marketing activities. One company that utilizes digital media is the Niamara Hijab company, which markets hijab products through its website. Product marketing through the website is very effective and able to increase sales. However, Niamara Hijab’s website is rarely visited by consumers so that only a few consumers make purchase decisions. Based on this explanation, the right solution to influence purchasing decisions on the websites was search engine optimization. The goal to be achieved in this study, to find out the influence of search engine optimization on purchasing decisions in consumers of Niamara Hijab Tasikmalaya Regency. The object of this study is the Niamara Hijab Company which is engaged in fashion, especially hijab located in Cimadin, Cibatuireng Village, Karangnunggal District, Tasikmalaya Regency, West Java Province. This study used independent variable, namely search engine optimization and dependent variable, namely purchasing decisions. As for the method used, it is quantitative with a descriptive and verification approach. The output of this study is search engine optimization has a positive effect on purchasing decisions for Niamara Hijab consumers in Tasikmalaya Regency.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: Link Google Scholar : https://scholar.google.com/schpp?hl=id&as_std=0,5 ID SINTA Dosen Pembimbing : Arief Budiman : 5992927
    Uncontrolled Keywords: consumer purchase decision, search engine optimization, website.
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Tasikmalaya > S1 Kewirusahaan
    Depositing User: Santi Nurazizah
    Date Deposited: 06 Jul 2023 03:22
    Last Modified: 06 Jul 2023 03:22
    URI: http://repository.upi.edu/id/eprint/91627

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