STRATEGI SOCIAL MARKETING DALAM EDUKASI KOMUNIKASI KRISIS BENCANA ALAM BAGI STAKEHOLDER KEPARIWISATAAN TANJUNG LESUNG

    Adinda Tresna Dewi, - (2022) STRATEGI SOCIAL MARKETING DALAM EDUKASI KOMUNIKASI KRISIS BENCANA ALAM BAGI STAKEHOLDER KEPARIWISATAAN TANJUNG LESUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    ABSTRACT
    Adinda Tresna Dewi, 1808121. "Social Marketing Strategy in Communication Education During the Crisis of Natural Disasters for Tanjung Lesung Tourism Stakeholders” under the guidance Bagja Waluya, S.Pd., M.Pd and Ilma Indriasri Pratiwi,SE.,MP.Par.

    With the occurrence of natural disasters, hard work is needed. Communication of the tourism crisis during the Sunda Strait tsunami disaster is an effort taken to restore the trust of outsiders. For this reason, various prevention efforts are needed before a disaster, mitigation and recovery of initial conditions after a natural disaster between stakeholders, and a clear, well-planned crisis communication and coordination system is needed regarding the post-disaster recovery process. This research method uses a qualitative approach with a qualitative exploratory method. In-depth data collection techniques used in this research are in-depth interviews and documentation. The data analysis used is data collection, data reduction, data presentation and conclusion drawing. The results showed that the disaster crisis communication was carried out by the government to minimize the impact of the disaster. This crisis communication was carried out with a special crisis communication team centered on the BPBD of Pandeglang Regency at the time of the disaster communication incident. coordination between groups to run optimally. Crisis communication at each stage of a disaster has been carried out optimally, such as socializing disaster preparedness and mitigation. Tanjung Lesung also has a device that can read wave pressure. Waves, Earthquake vibrations. Training is carried out for local communities prone to natural disasters, and tourists are carried out routinely and gradually.

    Keywords: Crisis Communication, Social Marketing, Tanjung Lesung, Natural Disaster

    Baca Full Text klik disini
    [thumbnail of S_MPP_1808121_Title.pdf] Text
    S_MPP_1808121_Title.pdf
    Download (367kB)
    [thumbnail of S_MPP_1808121_Chapter1.pdf] Text
    S_MPP_1808121_Chapter1.pdf
    Download (155kB)
    [thumbnail of S_MPP_1808121_Chapter2.pdf] Text
    S_MPP_1808121_Chapter2.pdf
    Restricted to Staf Perpustakaan
    Download (464kB)
    [thumbnail of S_MPP_1808121_Chapter3.pdf] Text
    S_MPP_1808121_Chapter3.pdf
    Download (189kB)
    [thumbnail of S_MPP_1808121_Chapter4.pdf] Text
    S_MPP_1808121_Chapter4.pdf
    Restricted to Staf Perpustakaan
    Download (1MB)
    [thumbnail of S_MPP_1808121_Chapter5.pdf] Text
    S_MPP_1808121_Chapter5.pdf
    Download (205kB)
    [thumbnail of S_MPP_1808121_Appendix.pdf] Text
    S_MPP_1808121_Appendix.pdf
    Restricted to Staf Perpustakaan
    Download (1MB)
    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Uncontrolled Keywords: Komunikasi Krisis Bencana
    Subjects: L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
    Depositing User: Adinda Tresna Dewi
    Date Deposited: 24 Oct 2022 13:44
    Last Modified: 24 Oct 2022 13:44
    URI: http://repository.upi.edu/id/eprint/85177

    Actions (login required)

    View Item View Item