PENGARUH SOCIAL MEDIA MARKETING FACEBOOK TERHADAP BRAND AWARENESS PADA STARLITE

Teni Mawarni, - (2022) PENGARUH SOCIAL MEDIA MARKETING FACEBOOK TERHADAP BRAND AWARENESS PADA STARLITE. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing Facebook terhadap Brand Awareness. Objek penelitian ini adalah Usaha Mikro Kecil Menengah (UMKM) Pecinta Ikan Hias pada Starlite di Kota Tasikmalaya. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data melalui penyebaran kuesioner. Populasi dalam penelitian ini adalah pengikut grup Kamfa Louhan Lovers Tasikmalaya. Sampel dalam penelitian ini berjumlah 100 responden. Hasil dari penelitian ini yaitu social media marketing facebook berpengaruh secara positif dan signifikan terhadap brand awareness pada Starlite. Hal ini dibuktikan dengan dilakukan uji t-test dan one-tailed test yang menyatakan bahwa nilai thitung 20.443 > ttabel 1.66055 dengan tingkat signifikansi 0,000 < 0,05. This study aims to determine the effect of Facebook's Social Media Marketing on Brand Awareness. The object of this research is Micro, Small and Medium Enterprises (UMKM) who love ornamental fish at Starlite in Tasikmalaya City. This study uses a quantitative method by collecting data through questionnaires. The population in this study were followers of the Kamfa Louhan Lovers Tasikmalaya group. The sample in this study amounted to 100 respondents. The result of this research is that social media marketing on Facebook has a positive and significant effect on the brand awareness of Starlite. This is evidenced by the t-test and one-tailed test which state that the tcount value is 20,443 > ttable 1.66055 with a significance level of 0.000 <0.05.

Item Type: Thesis (S1)
Uncontrolled Keywords: brand awareness, social media marketing
Subjects: L Education > L Education (General)
Divisions: UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User: Teni Mawarni
Date Deposited: 14 Oct 2022 01:25
Last Modified: 14 Oct 2022 01:25
URI: http://repository.upi.edu/id/eprint/84296

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