A CASE STUDY OF INDONESIAN WOMEN'S POSITIONS IN FAMILY INSTITUTION AS DEPICTED IN PRINT ADVERTISEMENTS : A Critical Discourse Analysis of print Advertisements Displayed in an Indonesian Women's Magazine

    Penni Patmawati R., - (2008) A CASE STUDY OF INDONESIAN WOMEN'S POSITIONS IN FAMILY INSTITUTION AS DEPICTED IN PRINT ADVERTISEMENTS : A Critical Discourse Analysis of print Advertisements Displayed in an Indonesian Women's Magazine. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    The present study, entitled A Case Study of Indonesian Women's Positions in
    Family Institution as Depicted in Print Advertisements (A Critical Discourse
    Analysis of print Advertisements Displayed in an Indonesian Women's
    Magazine), describes how the advertisement texts displayed in a women's
    magazine represent the Indonesian women's positions in family. The data were
    obtained from three editions of an Indonesian weekly women's magazine,
    published during the period of September to December 2006. The study
    employed qualitative principles using Fairclough's framework of CDA.
    Hallidayan's Systemic Functional Grammar and Kress and Van Leeuwen's
    theories of reading images are used as the tools of analysis for analyzing the
    texts under study. The results show that the representations of Indonesian
    women's positions in family institution depicted in the texts are varied
    according to the products or services being advertised in the advertisements.
    They are represented as mothers who do the domestic tasks, are in charge in
    taking care of and watching the children, have career, and have the liberty to
    manage their own money. However, the advertisement texts mostly represent
    the Indonesian women as mothers in the family who are in charge for social
    activity types related to domestic works, especially taking care of children.

    Baca Full Text klik disini
    [thumbnail of S_ING_030165_Title.pdf] Text
    S_ING_030165_Title.pdf
    Download (696kB)
    [thumbnail of S_ING_030165_Chapter1.pdf] Text
    S_ING_030165_Chapter1.pdf
    Download (311kB)
    [thumbnail of S_ING_030165_Chapter2.pdf] Text
    S_ING_030165_Chapter2.pdf
    Restricted to Staf Perpustakaan
    Download (737kB)
    [thumbnail of S_ING_030165_Chapter3.pdf] Text
    S_ING_030165_Chapter3.pdf
    Download (306kB)
    [thumbnail of S_ING_030165_Chapter4.pdf] Text
    S_ING_030165_Chapter4.pdf
    Restricted to Staf Perpustakaan
    Download (1MB)
    [thumbnail of S_ING_030165_Chapter5.pdf] Text
    S_ING_030165_Chapter5.pdf
    Download (138kB)
    [thumbnail of S_ING_030165_Appendix.pdf] Text
    S_ING_030165_Appendix.pdf
    Restricted to Staf Perpustakaan
    Download (1MB)
    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Uncontrolled Keywords: Indonesian Women's Positions, Family Institution
    Subjects: L Education > L Education (General)
    P Language and Literature > P Philology. Linguistics
    Divisions: Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Inggris > Program Studi Pendidikan Bahasa Inggris
    Depositing User: Moh. Rizal Syahrial
    Date Deposited: 30 Dec 2022 03:20
    Last Modified: 30 Dec 2022 03:20
    URI: http://repository.upi.edu/id/eprint/80882

    Actions (login required)

    View Item View Item