PENGARUH SERVICE CONVENIENCE DAN LIFESTYLE TERHADAP IMPULSE BUYING MELALUI ELECTRONIC WORD OF MOUTH

Faishal Aulia Zahran, - (2022) PENGARUH SERVICE CONVENIENCE DAN LIFESTYLE TERHADAP IMPULSE BUYING MELALUI ELECTRONIC WORD OF MOUTH. S2 thesis, Universitas Pendidikan Indonesia.

Abstract

Impulse buying has become a part of today's society, supported by increasingly advanced information technology and the ongoing COVID-19 situation. The change in one's shopping style from offline to online makes a person's impulsive power increase. The phenomenon of planned purchases is one of the ways to develop the market. Convenience of services and recommendations is one of the external factors that causes someone to make an impulse purchase. Meanwhile, internally, a person's lifestyle is the reason someone buys things impulsively. Tokopedia will become one of the best e-commerce platforms during 2022 due to the high visiting power of the public, this may lead to impulse buying. This study was conducted on 121 respondents using the Tokopedia application which aims to find the effect of service convenience and lifestyle on impulse buying through electronic word of mouth. The results of this study are the significant influence of service convenience and lifestyle on electronic word of mouth. Variable service convenience, lifestyle and electronic word of mouth on impulse have a significant influence. Variable electronic word of mouth does not mediate between service convenience and impulse buying, but lifestyle and impulse buying can be mediated by electronic word of mouth.

Preview	Text TT_MM_2010392_Title.pdf Download (450kB) | Preview
Preview	Text TT_MM_2010392_Chapter I.pdf Download (942kB) | Preview
	Text TT_MM_2010392_Chapter2.pdf Restricted to Staf Perpustakaan Download (979kB)
Preview	Text TT_MM_2010392_Chapter3.pdf Download (780kB) | Preview
	Text TT_MM_2010392_Chapter4.pdf Restricted to Staf Perpustakaan Download (911kB)
Preview	Text TT_MM_2010392_Chapter5.pdf Download (83kB) | Preview
	Text TT_MM_2010392_Appendix.pdf Restricted to Staf Perpustakaan Download (2MB)

Item Type:	Thesis (S2)
Additional Information:	https://scholar.google.com/citations?hl=en&user=bY0NdlYAAAAJ 5994544 ID SINTA Dosen Pembimbing: 1. Henny Hendrayati
Uncontrolled Keywords:	Impulse buying, Service convenience, Lifestyle dan Electronic word of mouth.
Subjects:	H Social Sciences > H Social Sciences (General) L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan)
Depositing User:	Faishal Aulia Zahran
Date Deposited:	07 Sep 2022 03:59
Last Modified:	07 Sep 2022 03:59
URI:	http://repository.upi.edu/id/eprint/78486

Actions (login required)

View Item