PERAN KELUARGA SEBAGAI LOCUS OF CONTROL DALAM MENCEGAH PERILAKU KONSUMTIF PADA BELANJA ONLINE DI MASA PANDEMI (Studi Deskriptif Siswa Kelas XI SMA Kartika XIX-3 Bandung)

Ilham Putra Pratama, - (2021) PERAN KELUARGA SEBAGAI LOCUS OF CONTROL DALAM MENCEGAH PERILAKU KONSUMTIF PADA BELANJA ONLINE DI MASA PANDEMI (Studi Deskriptif Siswa Kelas XI SMA Kartika XIX-3 Bandung). S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

ABSTRAK Pandemi Covid-19 yang belum berakhir membuat banyak perubahan dalam berbagai aspek kehidupan. Pola kegiatan sehari-hari menjadi berubah termasuk aktivitas berbelanja yang dilakukan oleh anak usia remaja. Hal ini karena adanya pembatasan untuk beraktivitas di luar rumah ditunjang oleh teknologi yang membawa kegiatan serba mudah dengan digital. Tujuan penelitian ini adalah untuk mendapatkan gambaran peran orang sebagai locus of control dalam mencegah perilaku konsumtif belanja online di masa pandemi. Adapun penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode deskriptif. Penelitian ini dilakukan di SMA Kartika XIX-3 Bandung dengan subjek penelitian dari siswa kelas XI IPS, orang tua dan guru. Adapun pengumpulan data yang dilakukan dengan observasi, wawancara mendalam, dan studi dokumentasi. Sedangkan untuk teknik analisis data sendiri melalui tahapan reduksi data, display data, kesimpulan. Hasil penelitian ini menunjukan bahwa : (1) Bentuk perilaku konsumtif pada belanja online di masa pandemi diakibatkan karena tidak mampu menahan rasa keinginan dan adanya perubahan gaya hidup modern (2) Hambatan orang tua sebagai locus of control dalam mencegah perilaku konsumtif diakibatkan faktor internal berasal dari kepercayaan dan sikap, persepsi anak dan kepribadian. Sedangkan faktor eksternal berasal dari pengaruh perubahan sosial, adanya tingkat motivasi dari berbagai pihak dan pengaruh pergaulan teman sebaya (3) Upaya yang dilakukan orang tua sebagai locus of control dalam mencegah perilaku konsumtif pada belanja online melakukan pendekatan dengan meningkatkan komunikasi dan motivasi, mengawasi aktivitas anak dan adanya tindakan tegas berupa hukuman. Kata Kunci : Locus of control, Peran orang tua, Perilaku konsumtif ABSTRACT The Covid-19 pandemic, which has not yet ended, has made many changes in various aspects of life. The pattern of daily activities has changed, including shopping activities carried out by teenagers. This is because there are restrictions on activities outside the home supported by technology that brings easy-to-use digital activities. The purpose of this study was to get an overview of the role of people as locus of control in preventing consumptive online shopping behavior during the pandemic. This research uses a qualitative approach using descriptive methods. This research was conducted at SMA Kartika XIX-3 Bandung with research subjects from class XI IPS students, parents and teachers. The data collection was carried out by observation, in-depth interviews, and documentation studies. As for the data analysis technique itself through the stages of data reduction, data display, conclusion. The results of this study indicate that: (1) The form of consumptive behavior in online shopping during the pandemic is caused by not being able to withstand the desire and changes in modern lifestyles (2) The barriers of parents as locus of control in preventing consumptive behavior are caused by internal factors originating from beliefs and attitudes, children's perceptions and personality. While external factors come from the influence of social change, the level of motivation from various parties and the influence of peer relationships (3) Efforts made by parents as locus of control in preventing consumptive behavior in online shopping approach by increasing communication and motivation, supervising children's activities and the existence of strict action in the form of punishment. Keywords : Consumptive behavior, Locus of control, The role of parents

Item Type: Thesis (S1)
Uncontrolled Keywords: Consumptive behavior, Locus of control, The role of parents
Subjects: H Social Sciences > HM Sociology
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Sosiologi
Depositing User: Ilham Putra Pratama
Date Deposited: 20 Sep 2021 06:04
Last Modified: 20 Sep 2021 06:04
URI: http://repository.upi.edu/id/eprint/67222

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