PENGARUH MEMORABLE TOURISM EXPERIENCE TERHADAP MINAT BERKUNJUNG KEMBALI DI KAWASAN WISATA LEMBANG

Rizka Yutika, - (2020) PENGARUH MEMORABLE TOURISM EXPERIENCE TERHADAP MINAT BERKUNJUNG KEMBALI DI KAWASAN WISATA LEMBANG. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu/

Abstract

This study investigates the potential theoretical relationships among memorable tourism experiences and revisit intentions. The questionnaire survey was conducted on 110 samples domiciled outside the city of Bandung who had visited the tourist area in Lembang (Farmhouse Susu Lembang, Floating Market and The Great Asia Africa). The survey questionnaire was created with 11 memorable tourism experiences and minat berkunjung kembali that have been tested for validity and reliability. The collected data is then analyzed using descriptive analysis and multiple linear regression. The results of the data analysis showed the influence of the three dimensions of memorable tourism experiences (novelty, knowledge and refreshment) on revisit intentiions. With the results, (1) The novelty dimension of memorable tourism experiences positively and siginificant affects minat berkunjung kembali (2) The knowledge dimension of memorable tourism experiences positively and siginificant affects revisit intentions (3) The refreshment dimension of memorable tourism experiences positively and siginificant affects revisit intentions.

Item Type: Thesis (S1)
Uncontrolled Keywords: Memorable Tourism Experience, Novelty, Knowledge, Refreshment dan Minat berkunjung kembali
Subjects: B Philosophy. Psychology. Religion > BF Psychology
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User: Rizka Yustika
Date Deposited: 02 Mar 2021 07:39
Last Modified: 02 Mar 2021 07:39
URI: http://repository.upi.edu/id/eprint/59571

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