PENGARUH TOURIST EXPERIENCE TERHADAP REVISIT INTENTION MELALUI TRUST

    Ida Farida, - and Yeni Yuniawati, - and Masroulina Sevtiani Sihombing, - (2025) PENGARUH TOURIST EXPERIENCE TERHADAP REVISIT INTENTION MELALUI TRUST. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengetahui bagaimana tourist experience berpengaruh terhadap revisit intention dan menyelidiki peran trust sebagai mediasi. Penelitian ini menggunakan metodologi kuantitatif dengan pengolahan data menggunakan perangkat lunak IBM SPSS AMOS versi 24.0 for Windows. Populasi dalam penelitian ini yaitu wisatawan domestik yang pernah berkunjung ke Dusun Bambu. Peneliti mendapatkan 396 sampel yang dipilih berdasarkan kriteria yang ada. Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh langsung pada variabel tourist experience terhadap revisit intention. Akan tetapi, terdapat pengaruh pada tourist experience terhadap trust, serta terdapat pengaruh pada trust terhadap revisit intention. Berdasarkan hasil analisis peran mediasi, menunjukkan bahwa trust memiliki peran mediasi yang signifikan dan positif pada hubungan antara tourist experience terhadap revisit intention. This study aims to determine how tourist experience affects revisit intention and to investigate the role of trust as a mediator. This study uses quantitative methodology with data processing using IBM SPSS AMOS version 24.0 for Windows software. The population in this study were domestic tourists who had visited Dusun Bambu. The researcher obtained 396 samples selected based on existing criteria. The results of the study indicate that there is no direct influence of the tourist experience variable on revisit intention. However, there is an influence of tourist experience on trust, and there is an influence of trust on revisit intention. Based on the results of the mediation role analysis, it shows that trust has a significant and positive mediating role in the relationship between tourist experience and revisit intention.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID SINTA Dosen Pembimbing: Yeni Yuniawati: 6146618 Masroulina Sevtiani: 6945807
    Uncontrolled Keywords: Tourist Experience, Revisit Intention, Trust, Tourism Industry
    Subjects: G Geography. Anthropology. Recreation > G Geography (General)
    G Geography. Anthropology. Recreation > GN Anthropology
    G Geography. Anthropology. Recreation > GV Recreation Leisure
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
    Depositing User: Ida Farida -
    Date Deposited: 29 Oct 2025 09:24
    Last Modified: 29 Oct 2025 09:24
    URI: http://repository.upi.edu/id/eprint/144459

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