MODEL INTEGRASI PROSES OPERASI DALAM IMPLEMENTASI SUPPLY CHAIN MANAGEMENT DI INDUSTRI FAST-MOVING CONSUMER GOODS (FMCG) INDONESIA

Umari Abdurrahim Abi Anwar, - and Agus Rahayu, - and Lili Adi Wibowo, - and Mokhamad Adib Sultan, - (2024) MODEL INTEGRASI PROSES OPERASI DALAM IMPLEMENTASI SUPPLY CHAIN MANAGEMENT DI INDUSTRI FAST-MOVING CONSUMER GOODS (FMCG) INDONESIA. S3 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini dilatarbelakangi oleh kebutuhan perusahaan di industri Fast-Moving Consumer Goods (FMCG) di Indonesia untuk meningkatkan kinerja bisnis dalam menghadapi persaingan pasar yang dinamis dan tantangan rantai pasok yang kompleks. Penerapan proactive strategy dan supply chain integration program dianggap sebagai pendekatan yang efektif dalam mencapai tujuan tersebut. Tujuan dari penelitian ini adalah merumuskan dan menerapkan proactive strategy serta supply chain integration program yang tepat untuk meningkatkan kinerja bisnis perusahaan. Penelitian ini menggunakan metode model kausalitas dengan teknik analisis Partial Least Square (PLS) melalui program SEM-PLS. Sampel penelitian sebanyak 63 dari 75 perusahaan FMCG yang terdaftar di Bursa Efek Indonesia pada tahun 2023, dipilih menggunakan teknik probability sampling. Instrumen penelitian berupa kuesioner yang mengukur karakteristik responden dan pengalaman terkait model yang diteliti. Hasil analisis deskriptif menunjukkan bahwa integrasi teknologi, keberlanjutan lingkungan, dan operasi digital secara seimbang membentuk ketahanan rantai pasokan, dengan desain jaringan dan integrasi internal sebagai faktor kunci peningkatan kinerja operasional. Supply chain resilience tidak memiliki pengaruh langsung terhadap business performance, tetapi memberikan dampak melalui proactive strategy dan supply chain integration program. Sementara itu, operation process integration berpengaruh signifikan terhadap business performance baik secara langsung maupun tidak langsung. Kesimpulan penelitian ini menegaskan bahwa adopsi proactive strategy dan implementasi supply chain integration program yang efektif dapat meningkatkan business performance perusahaan FMCG, dengan menggabungkan supply chain resilience dan operation process integration sebagai faktor penting dalam memperkuat ketahanan rantai pasokan serta responsivitas terhadap perubahan pasar. This study is motivated by the need for companies in Indonesia's Fast-Moving Consumer Goods (FMCG) industry to improve business performance in the face of dynamic market competition and complex supply chain challenges. The implementation of proactive strategies and supply chain integration programs is considered an effective approach to achieve these goals. The purpose of this study is to formulate and implement the right proactive strategy and supply chain integration program to enhance business performance. This research uses a causal model method with Partial Least Square (PLS) analysis through the SEM-PLS program. The sample consists of 63 out of 75 FMCG companies listed on the Indonesia Stock Exchange in 2023, selected using probability sampling techniques. The research instrument is a questionnaire measuring respondent characteristics and their experiences related to the studied model. Descriptive analysis results show that technology integration, environmental sustainability, and digital operations collectively shape supply chain resilience, with network design and internal integration being key factors in improving operational performance. Supply chain resilience does not have a direct impact on business performance but exerts influence through proactive strategy and supply chain integration programs. Meanwhile, operation process integration has a significant impact on business performance both directly and indirectly. The study concludes that adopting a proactive strategy and effectively implementing supply chain integration programs can improve the business performance of FMCG companies. Combining supply chain resilience and operation process integration is critical in strengthening supply chain resilience and enhancing responsiveness to market changes.

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Item Type:	Thesis (S3)
Additional Information:	https://scholar.google.com/citations?user=pLXKRG4AAAAJ&hl=en ID SINTA dosen pembimbing: Agus Rahayu: 5985049 Lili Adi Wibowo: 5984836 Mokhamad Adib Sultan: 6002446
Uncontrolled Keywords:	business performance, FMCG, operation process integration, proactive strategy, supply chain integration program, supply chain resilience business performance, FMCG, operation process integration, proactive strategy, supply chain integration program, supply chain resilience
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > S3 Manajemen
Depositing User:	Umari Abdurrahim Abi Anwar
Date Deposited:	12 Aug 2025 07:45
Last Modified:	12 Aug 2025 07:45
URI:	http://repository.upi.edu/id/eprint/133786

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