Moch Rafi Alviar, - (2024) PERANCANGAN IKLAN LAYANAN MASYARAKAT BERBASIS MOTION GRAPHICS TENTANG BAHAYA JUDI ONLINE PADA MAHASISWA KAMPUS UPI DI CIBIRU. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Seiring dengan kemajuan zaman dan teknologi, perjudian juga semakin berkembang dan mudah untuk dilakukan, maka semakin mudah juga akses untuk bermain judi, termasuk perjudian online. Dari hasil survey penelitian terdahulu, ditemukan 74 dari 75 mahasiswa yang bermain judi online, tingginya tingkat keterlibatan menunjukan bahwa ini bukan masalah sepele. Maka dari itu, peneliti membuat Iklan Layanan Masyarakat berbasis motion graphics. Iklan Layanan Masyarakat sendiri dibuat sebagai salah satu cara untuk menyebarkan informasi tentang bahaya dan dampak permainan judi online di kampus UPI di Cibiru. Iklan Layanan Masyarakat sendiri digunakan untuk menyampaikan informasi, mengundang partisipasi, atau memberikan pendidikan kepada masyarakat. Penelitian ini menggunakan metode Multimedia Development Life Cycle (MDLC) yang memiliki 6 tahapan yaitu concept, design, material collecting, assembly, testing, dan distribution. Pada penelitian ini melakukan tahap pengujian kepada ahli materi, ahli media dan responden oleh 40 mahasiswa. Hasil dari pengujian ahli materi memperoleh nilai dengan persentase 63,3% masuk ke dalam kategori “Layak”, untuk ahli bahasa sendiri mendapatkan nilai 76% masuk ke dalam kategori “Layak”, sedangkan dari ahli media memiliki presentase 80% dari ahli media 1 dan 84% dari ahli media 2 yang menunjukan bahwa media “Sangat Layak” untuk digunakan. Hasil yang didapat dari pengujian kepada mahasiswa memperoleh nilai dengan persentase 92,3% masuk ke dalam kategori “Sangat Layak”. Dari hasil pengujian ahli dan responden diketahui bahwa pengembangan Iklan Layanan Masyarakat berbasis motion graphics layak untuk digunakan sebagai media informasi untuk mahasiswa kampus UPI di Cibiru. ----------- Along with advances in time and technology, gambling is also increasingly developing and easier to do, including online gambling. From the results of previous research surveys, it was found that 74 out of 75 students played online gambling, the high level of involvement shows that this is not a trivial problem. Therefore, researchers created a Public Service Advertisement based on motion graphics. The Public Service Advertisement itself was created as a way to disseminate information about the dangers and impacts of online gambling games on the UPI campus in Cibiru. Public Service Advertisements themselves are used to convey information, invite participation, or provide education to the public. This research uses the Multimedia Development Life Cycle (MDLC) method which has 6 stages, namely concept, design, material collecting, assembly, testing, dan distribution. In this research, 40 students conducted a testing phase with material experts, media experts and respondents. The results of testing by material experts obtained a score with a percentage of 63.3% in the "Decent" category, for language experts themselves they received a score of 76% in the "Decent" category, while media experts had a percentage of 80% from media experts 1 and 84% of media experts 2 indicated that the media was "Very Appropriate" to use. The results obtained from testing students obtained a score with a percentage of 92.3% in the "Very Decent" category. From the results of expert and respondent testing, it is known that the development of Public Service Advertisements is based on motion graphics suitable to be used as an information medium for UPI campus students in Cibiru.
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S_MULTI_2008044_Title.pdf Download (492kB) |
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S_MULTI_2008044_Chapter1.pdf Download (252kB) |
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S_MULTI_2008044_Chapter2.pdf Restricted to Staf Perpustakaan Download (755kB) |
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S_MULTI_2008044_Chapter3.pdf Download (358kB) |
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S_MULTI_2008044_Appendix.pdf Restricted to Staf Perpustakaan Download (3MB) |
| Item Type: | Thesis (S1) |
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| Uncontrolled Keywords: | Judi Online, Iklan Layanan Masyarakat, Mahasiswa, Online Gambling, Public Service Advertisements, Students |
| Subjects: | L Education > L Education (General) L Education > LB Theory and practice of education L Education > LB Theory and practice of education > LB2300 Higher Education T Technology > T Technology (General) |
| Divisions: | UPI Kampus cibiru > S1 Pendidikan Multimedia |
| Depositing User: | Moch Rafi Alviar |
| Date Deposited: | 08 Jan 2025 06:19 |
| Last Modified: | 08 Jan 2025 06:19 |
| URI: | http://repository.upi.edu/id/eprint/129447 |
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