PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO KUE LA SADIE BAKE BANDUNG

    Salma Kinanti, - (2024) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO KUE LA SADIE BAKE BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk memperoleh gambaran bagaimana kualitas dan
    keputusan pembelian, serta menganalisis pengaruh dari kualitas produk terhadap
    keputusan pembelian pada pelanggan di toko kue La Sadie Bake Bandung.
    Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan
    kuantitatif. Sampel penelitian ini berjumlah 269 responden yang merupakan
    pelanggan dari La Sadie Bake. Data diolah secara statistik dengan analisis korelasi
    sederhana untuk mengetahui keeratan hubungan antara kedua variabel, serta
    analisis regresi sederhana untuk mengetahui arah dan nilai hubungan kedua
    variabel. Hasil pada penelitian ini menemukan bahwa gambaran kualitas produk
    dan keputusan pembelian berada pada kategori yang tinggi. Kualitas produk
    memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Temuan
    ini menunjukan bahwa penerapan kualitas produk yang dilakukan La Sadie Bake
    akan mendorong dalam menciptakan keputusan pembelian pada pelanggan toko
    kue La Sadie Bake.

    This study aims to obtain an overview of quality and purchase decisions, as well as
    analyze the influence of product quality on purchase decisions on customers at La
    Sadie Bake Bandung cake shop. This study uses descriptive and verifiable methods
    with a quantitative approach. The sample of this study amounted to 269 respondents
    who were customers of La Sadie Bake. The data were processed statistically with a
    simple correlation analysis to determine the close relationship between the two
    variables, as well as a simple regression analysis to determine the direction and
    value of the relationship between the two variables. The results of this study found
    that the picture of product quality and purchase decisions was in a high category.
    Product quality has a positive and significant influence on purchasing decisions.
    These findings show that the application of product quality carried out by La Sadie
    Bake will encourage in creating purchase decisions in customers of La Sadie Bake
    pastry shops.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=list_works&hl=en&user=HdLPYJ8AAAAJ IDSINTADOSENPEMBIMBING ERRY SUKRIAH:6721572
    Uncontrolled Keywords: Kualitas Produk, Keputusan Pembelian Product Quality, Purchase Decision
    Subjects: H Social Sciences > HF Commerce
    T Technology > TS Manufactures
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
    Depositing User: Salma Kinanti
    Date Deposited: 28 Oct 2024 03:15
    Last Modified: 28 Oct 2024 03:15
    URI: http://repository.upi.edu/id/eprint/128010

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