REPRESENTASI IDENTITAS KOREA PADA BUKU PANDUAN PARIWISATA “낮과 밤이 빛나는 광양여행” (SIANG DAN MALAM, PERJALANAN KWANGYANG YANG BERSINAR): Analisis Semiotika

    Fiona, - (2024) REPRESENTASI IDENTITAS KOREA PADA BUKU PANDUAN PARIWISATA “낮과 밤이 빛나는 광양여행” (SIANG DAN MALAM, PERJALANAN KWANGYANG YANG BERSINAR): Analisis Semiotika. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Perkembangan pariwisata yang meluas saat ini memberikan dampak positif
    bagi suatu negara. Globalisasi memungkinkan perpindahan bagi penduduk
    dunia untuk mengunjungi belahan dunia lain, dan melalui pariwisata, keunikan
    yang hanya dapat ditemukan di suatu negara dapat diketahui. Penelitian ini
    bertujuan untuk mengetahui identitas negara Korea dari buku panduan wisata
    sebagai salah satu media promosi pariwisata di Korea menggunakan metode
    kualitatif dengan bantuan teori semiotika Roland Barthes dan teori identitas
    Bok Myung Chang. Hasil temuan menunjukkan identitas bangsa Korea yang
    memperlihatkan kebudayaan dan unsur-unsur tradisional yang telah melekat
    sejak lama yang dilestarikan hingga pada hari ini dengan mengikuti
    perkembangan zaman melalui promosi pariwisata yang dikemas dalam buku
    panduan wisata Korea, hal tersebut mencangkup enam temuan atraksi
    alam/Natural attractions, enam temuan pencapaian/Achievements, satu temuan
    tokoh bersejarah/Persons, dua temuan aktivitas sosial/Social activities, satu
    temuan adat kebiasaan dan hari libur/Customs and holidays, sepuluh temuan
    produk material/Material products, dan satu temuan nilai-nilai
    masyarakat/Value systems. Seluruh kategori identitas berhasil diperlihatkan
    oleh buku panduan wisata Korea sebagai bentuk dari keunikan dan identitas
    nasional dari Negeri Ginseng tersebut. Penelitian ini diharapkan dapat
    memberikan wawasan baru tentang identitas Korea serta perkembangan buku
    panduan sebagai promosi pariwisata suatu negara dalam rangka mengekspos
    identitasnya.

    A nation benefits from the modern tourism industry's rapid growth. People
    may now travel around the world thanks to globalization, and through tourism, one can learn about the distinctive features that make a nation stand out. Using
    qualitative techniques and the semiotic theory of Roland Barthes and Bok
    Myung Chang, identity theory, and travel guidebooks as a promotional tool, this study attempts to investigate the identity of Korea. The data found
    amounted to 27 pieces and were analyzed using Roland Barthes' semiotic theory, uncovering the meanings of denotation, connotation, and myths within the data
    and then presented in paragraph form. According to the research, the Korean
    tourism guidebook captures the essence of Korea itself with its six natural
    attraction findings, six accomplishment findings, one historical figure finding, two social activity findings, one customs and holiday finding, ten material
    product findings, and one discovery about community values or value systems. The handbook effectively presents each identity category as a means of
    showcasing the Ginseng Country's distinctiveness and national identity. The
    results demonstrate the national identity of Korea, showcasing long-standing
    culture and traditional elements that have been maintained to this day by
    adapting to modern tourism promotion strategies packaged in Korean travel
    guides. This research is expected to provide new insights into Korean identity
    as well as the development of guidebook as a tourism promotion for a country
    in order to expose its identity.

    현재 확장되고 있는 관광 산업은 한 나라에 긍정적인 영향을 미친다. 세
    계화는 세계 인구의 이동을 가능하게 하여 다양한 지역을 방문할 수 있
    게 한다. 관광을 통해 한 나라만의 독특한 면모를 알 수 있다. 본 연구는
    한국의 관광 안내서를 통해 한국의 정체성을 밝히고, 이를 한국 관광의
    홍보 매체로 사용하는 것을 목표로 하며, 롤랑 바르트의 기호론적 이론
    과 복명창의 정체성 이론을 보조로 한 질적 연구 방법을 사용한다. 연구
    결과 한국의 관광 안내서는 한국의 정체성을 포괄하며, 자연 명소 발견
    여섯 개, 업적 발견 여섯 개, 역사적 인물 발견 한 개, 사회 활동 발견 두
    개, 관습과 휴일 발견 한 개, 물질적 제품 발견 열 개, 사회 가치 발견 한
    개로 구성된다. 이 여섯 가지 정체성 카테고리는 모두 한국 관광 안내서
    를 통해 성공적으로 보여지며, 이는 인삼 나라의 독특하고 국가적 정체
    성의 형태로 나타난다. 연구 결과는 한국의 국가적 정체성을 보여주며, 오랜 세월 동안 유지된 문화와 전통 요소를 현대에 이르기까지 보존하
    고, 한국 관광 안내서를 통해 시대의 발전을 따라가며 홍보하는 방식으
    로 진화하고 있음을 나타낸다. 본 연구는 한국의 정체성과 관광 안내서
    의 발전에 대한 새로운 통찰을 제공하며, 국가의 정체성을 드러내기 위
    한 관광 홍보 매체로서의 역할을 탐구한다.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en ID Sinta Dosen Pembimbing: Risa Triarisanti: 6102047 Ashanti Widyana: 6745826
    Uncontrolled Keywords: Buku panduan wisata, identitas Korea, pariwisata, teori semiotika Korean identity, semiotic theory, tourism, travel guidebook 관광 안내서, 한국 정체성, 관광, 기호론적 이론
    Subjects: P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
    Divisions: Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Korea
    Depositing User: Fiona
    Date Deposited: 09 Aug 2024 10:29
    Last Modified: 09 Aug 2024 10:29
    URI: http://repository.upi.edu/id/eprint/120024

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