PENGARUH BRAND IMAGE DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN JASA WEDDING PLANNER AND ORGANIZER: Survey terhadap Followers Madani Wedding Planner and Organizer

Anti Febriyanti Suganda Putri, - (2024) PENGARUH BRAND IMAGE DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN JASA WEDDING PLANNER AND ORGANIZER: Survey terhadap Followers Madani Wedding Planner and Organizer. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Tujuan penelitian ini mengetahui gambaran brand image, social media marketing dan purchase decision Madani wedding planner and organizer Desain/metodologi/pendekatan - Jenis penelitian yang digunakan adalah deskriptif verifikatif. Metode yang digunakan purposive sampling dengan ukuran sampel sebanyak 200 responden. Teknik analisis yang digunakan adalah analisis Structure Equation Model (SEM) dengan menggunakan IBM AMOS SPSS versi 24.0 The purpose of this study is to describe brand image, social media marketing dan purchase decision Madani wedding planner and organizer. Design/methodology/approach - The type of research used is descriptive verification. The method used is purposive sampling with a sample size of 200 respondents. The analysis technique used is Structure Equation Model (SEM) using the IBM AMOS SPSS versi 24.0.

Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?hl=en&user=KZOWi8sAAAAJ ID SINTA Dosen Pembimbing: Bambang Widjajanta: 5984870 Puspo Dewi Dirgantari: 5980376
Uncontrolled Keywords: Brand Image; Social Media Marketing; Keputusan Pembelian Brand Image; Social Media Marketing; Purchase Decision
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis
Depositing User: Anti febriyanti suganda putri
Date Deposited: 07 Jun 2024 08:02
Last Modified: 07 Jun 2024 08:02
URI: http://repository.upi.edu/id/eprint/118118

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