PENGARUH MOTIVASI DAN PENGALAMAN BERWISATA TERHADAP MINAT BERKUNJUNG KEMBALI KE AMAZING ART WORLD BANDUNG

    Khairunnisa, - (2023) PENGARUH MOTIVASI DAN PENGALAMAN BERWISATA TERHADAP MINAT BERKUNJUNG KEMBALI KE AMAZING ART WORLD BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini dilakukan dengan tujuan untuk mengetahui bagaimana pengaruh motivasti wisatawan dan pengalaman berwisata serta dampaknya terhadap minat berkunjung kembali ke Objek Wisata Amazing Art World Bandung. Sampel
    penelitian dipilih menggunakan teknik Simple Random Sampling, dengan jumlah 100 orang responden. Analisis Regresi Linear Berganda digunakan dalam proses menganalisis data penelitian ini dengan dibantu aplikasi Software IBM SPSS v.20 for Windows. Hasil penelitian menunjukkan bahwa terdapat pengaruh secara signifikan pada motivasi wisatawan terhadap minat berkunjung kembali, terdapat pengaruh secara signifikan pada pengalaman berwisata terhadap minat berkunjung kembali, dan terdapat pengaruh secara simultan pada motivasi wisatawan dan pengalaman beriwisata terhadap minat berkunjung kembali ke Amazing Art World Bandung. Dalam meningkatkan minat berkunjung kembali wisatawan diperlukan upaya peningkatan terhadap motivasi dan pengalaman berwisata ke Amazing Art World Bandung

    This research was conducted with the aim of knowing how the influence of tourist motivation and travel experience and its impact on tourist revisit intention to Amazing Art World Bandung Tourist Attraction. The research sample was selected using the Simple Random Sampling technique, with a total of 100 respondents. Multiple Linear Regression Analysis was used in the process of analyzing this research data with the help of the IBM SPSS v.20 for Windows software application. The results showed that there was a significant influence on
    tourist motivation on revisit intention, there was a significant influence on travel experience on revisit intention, and there was a simultaneous influence on tourist motivation and travel experience on revisit intention to Amazing Art World Bandung. In increasing the tourists revisit intention, efforts are needed to increase the motivation and tourist experience to Amazing Art World Bandung

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    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=id ID SINTA Dosen Pembimbing: Agus Sudono: 6134240 Erry Sukriah: 6721572
    Uncontrolled Keywords: Motivasi wisatawan, Pengalaman berwisata, Minat berkunjung kembali Tourist motivation, Travel experience, Revisit intention
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Khairunnisa
    Date Deposited: 20 Feb 2024 04:33
    Last Modified: 20 Feb 2024 04:33
    URI: http://repository.upi.edu/id/eprint/114485

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