Olpia Anggraeni Haqqu, - (2023) DESAIN MEDIA INTERPRETASI UNTUK MENINGKATKAN PENGALAMAN WISATAWAN DI WISATA ALAM GUNUNG PUNTANG. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Wisata Alam Gunung Puntang merupakan salah satu wisata di Kabupaten Bandung yang banyak diminati oleh wisatawan akhir-akahir ini, hal ini karena viralnnya di sosial media. Dilihat dari komentar wisatawan pengalaman yang mereka dapatkan dengan harga yang dikeluarkan dirasa masih kurang. Kurangnya informasi daya tarik serta orientasi informasi pada pengunjung yang tidak didapat oleh pengunjung. Sehingga diperlukannya perencanaan media interpretasi guna meningkatkan pengalaman wisatawan yang berkunjung ke kawasan wisata alam. Dalam penelitian ini menggunakan perencanaan media interpretasi Wells (2009). Penelitian ini menggunakan metode campuran kualitatif dan kualitatif. Berdasarkan hasil penelitian, tujuan perencanan media interpretasi untuk meningkatkan pengalaman wisatawan berupa pengetahuan mengenai kawasan wisata alam dengan sumber daya sejarah dan sumber daya alam. Dengan hasil media interpretasi personal berupa interpretative talk demonstrasi dan media interpretasi non personal papan informasi, brosur dan poster. Dengan desain media interpretasi informasi daya traik, jarak tempuh, brosur berupa orientasi informasi dan poster mengenai manfaat berwisata sejarah serta cara berwisata di wisata alam.
Mount Puntang Nature Tourism is one of the tours in Bandung Regency that has been in great demand by tourists lately, this is because of its virality on social media. Judging from the comments of tourists, the experience they get with the price paid is still lacking. Lack of attractiveness information and information orientation to visitors that are not obtained by visitors. So it is necessary to plan interpretation media to improve the experience of tourists visiting natural tourism areas. In this study using media planning interpretation Wells (2009). This study used a mixed qualitative and qualitative method. Based on the research results, the purpose of planning media interpretation is to enhance the tourist experience in the form of knowledge about natural tourism areas with historical and natural resources. With the results of personal interpretation media in the form of interpretative talk demonstrations and non-personal interpretation media of information boards, brochures and posters. With a media design for interpreting information on traction, mileage, brochures in the form of information orientation and posters regarding the benefits of historical tourism and how to travel in nature tourism.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing: Rosita : 5997470 Sri Marhanah : 5993537 |
| Uncontrolled Keywords: | Media Interpretasi, Wisata Alam, Pengalaman Wisatawan |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Olpia Anggraeni Haqqu |
| Date Deposited: | 20 Oct 2023 09:03 |
| Last Modified: | 20 Oct 2023 09:03 |
| URI: | http://repository.upi.edu/id/eprint/111373 |
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