ANALISIS KONTEN TRAVEL INFLUENCER PADA MEDIA SOSIAL TIKTOK SEBAGAI MEDIA PROMOSI DESTINASI BANDUNG RAYA

    M Zein Nur Qodri Suherlan, - (2023) ANALISIS KONTEN TRAVEL INFLUENCER PADA MEDIA SOSIAL TIKTOK SEBAGAI MEDIA PROMOSI DESTINASI BANDUNG RAYA. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Travel influencer merupaka Key Opinion Leader yang dapat mempengaruhi opini audiens-nya mengenai suatu destinasi wisata. Visual, Audio, Tekstual menjadi menjadi senjata utama travel influencer dalam menyampaikan pesan promosi mengenai destinasi wisata kepada audiens. Tujuan dilakukannya studi ini adalah untuk mengetahui visual, audio, tekstual konten yang diunggah oleh tavel influencer mempromosikan destinasi wisata. Pada studi ini peneliti mengkaji 46 konten yang diunggah oleh 5 travel influencer pada media sosial Tiktok. Studi ini menemukan bahwa visual, audio, dan tekstual konten promosi travel influencer memiliki integritas dan saling melengkapi.
    Kata kunci: travel influencer, destinasi, promosi, visual, audio, tekstual, konten promosi

    Travel influencers are Key Opinion Leaders who can influence their audience's opinion about a tourist destination. Visual, Audio, Textual are travel influencers' main weapons in conveying promotional messages about tourist destinations to audiences. The purpose of this research is to find out the visual, audio, textual content uploaded by travel influencers promoting tourist destinations. In this study, researchers examined 46 content uploaded by 5 travel influencers on Tiktok social media. This study found that visual, audio, and textual travel promotion content have integrity and complement each other.
    Keywords: travel influencer, destination, promotion, visual, audio, textual, promotional content

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: Link Google Scholar : https://scholar.google.com/citations?hl=en&user=5VN1_uAAAAAJ&view_op=list_works&gmla=AP6z3ObNwL9tWN8n3vtWUHOxbGj7xFR3oAKGtYxO7xX_ZVJecC79sZ84NcsCL8PPRQ0eMT8-WYfJ0j2TVcASazO_ ID SINTA Dosen Pembimbing; Taufik Abdullah: 6127535
    Uncontrolled Keywords: Kata kunci: travel influencer, destinasi, promosi, visual, audio, tekstual, konten promosi Keywords: travel influencer, destination, promotion, visual, audio, textual, promotional content
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
    Depositing User: M Zein Nur Qodri Suherlan
    Date Deposited: 13 Oct 2023 08:22
    Last Modified: 13 Oct 2023 08:22
    URI: http://repository.upi.edu/id/eprint/109694

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