Shilla Restiana, - (2023) PENGARUH ATRAKSI, AKSESIBILITAS, DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG DI JEMBATAN CINTA TARUMA JAYA BEKASI. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh atraksi wisata, aksesibilitas, dan fasilitas terhadap kepuasan pengunjung di Jembatan Cinta Taruma Jaya. Penelitian ini merupakan penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif. Pengumpulan data dilakukan menggunakan kuesioner. Jumlah sampel yang diperoleh sebanyak 120 orang dengan teknik pengambilan sampel yaitu purposive-convenience sampling. Analisis data dalam penelitian ini menggunakan analisis regresi linear berganda. Berdasarkan hasil analisis deskriptif capaian variabel atraksi wisata, aksesibilitas, dan fasilitas, serta kepuasan pengunjung memperoleh hasil penilaian dengan kategori baik. Hasil penelitian ini menunjukkan bahwa: (1) atraksi wisata secara parsial berpengaruh positif dan signifikan terhadap kepuasan pengunjung di Jembatan Cinta Taruma Jaya; (2) aksesibilitas secara parsial berpengaruh positif dan tidak signifikan terhadap kepuasan pengunjung di Jembatan Cinta Taruma Jaya; dan (3) fasilitas secara parsial berpengaruh positif dan signifikan terhadap kepuasan pengunjung di Jembatan Cinta Taruma Jaya; serta (4) atraksi wisata, aksesibilitas, dan fasilitas secara simultan berpengaruh positif dan signifikan terhadap kepuasan pengunjung di Jembatan Cinta Taruma Jaya. Fasilitas merupakan variabel yang paling dominan pengaruhnya terhadap kepuasan pengunjung di Jembatan Cinta Taruma Jaya. Variabel atraksi wisata, aksesibilitas, dan fasilitas memiliki kontribusi sebesar 72,5% dalam menjelaskan kepuasan pengunjung, sedangkan sisanya sebesar 27,5% dijelaskan oleh variabel lainnya yang tidak diteliti dalam penelitian ini. Pengembangan potensi wisata dan peningkatan terhadap atraksi wisata, aksesibilitas, dan fasilitas dapat meningkatkan kepuasan pengunjung dan jumlah kunjungan di Jembatan Cinta Taruma Jaya. This study aims to examine and analyze the influence of tourist attractions, accessibility, and facilities on visitor satisfaction at the Taruma Jaya Love Bridge. This research is a descriptive and verification research with a quantitative approach. Data collection was carried out using a questionnaire. The number of samples obtained was 120 people with a sampling technique that was purposive-convenience sampling. Data analysis in this study used multiple linear regression analysis. Based on the results of the descriptive analysis of the variable achievements of tourist attractions, accessibility, and facilities, as well as visitor satisfaction, the results of the assessment are in the good category. The results of this study show that: (1) tourist attractions partially have a positive and significant effect on visitor satisfaction at the Taruma Jaya Love Bridge; (2) accessibility partially has a positive and not significant effect on visitor satisfaction at the Taruma Jaya Love Bridge; (3) facilities partially have a positive and significant effect on visitor satisfaction at the Taruma Jaya Love Bridge; (4) tourist attractions, accessibility, and facilities simultaneously have a positive and significant effect on visitor satisfaction at the Taruma Jaya Love Bridge. Facilities are the variable that has the most dominant influence on visitor satisfaction at the Taruma Jaya Love Bridge. The variables of tourist attractions, accessibility, and facilities contribute 72.5% in explaining visitor satisfaction, while the remaining 27.5% is explained by other variables not examined in this study. Development of tourism potential and improvement of tourist attractions, accessibility and facilities can increase visitor satisfaction and the number of visits at the Taruma Jaya Love Bridge.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Link Google Scholar : https://scholar.google.com/citations?hl=id&user=WhtR_UQAAAAJ ID SINTA Dosen Pembimbing : Rosita: 5997470 Sri Marhanah: 5993537 |
| Uncontrolled Keywords: | Atraksi Wisata, Aksesibilitas, Fasilitas, Kepuasan Pengunjung Tourist Attractions, Accessibility, Facilities, Visitor Satisfaction |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Shilla Restiana |
| Date Deposited: | 07 Oct 2023 04:21 |
| Last Modified: | 07 Oct 2023 04:22 |
| URI: | http://repository.upi.edu/id/eprint/109247 |
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