FauzanI Rhamni, - (2010) UPAYA MENINGKATKAN KEPUTUSAN MENGINAP TAMU GRANDKEMANG HOTEL MELALUI LIFESTYLE ANALYSIS : Survei Pada Tamu Individual yang Menginap di Grandkemang Hotel Jakarta. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Tourism is potential industry to become an instrument of increasing foreign exchange earnings. The sector is growing as it has become a necessity to travel along with the development social-culture undergoing changes. One of the tourism industry that always increase growth is the hospitality industry. Competition hospitality industry in Indonesia, especially Jakarta continues to increase. Grandkemang Hotel Jakarta is one of the hotel which always strive to win the competition. The key to success in the management of the hotel begins with learning how to observe the presentation from the viewpoint of a hotel guest. This method has been proved by a number of international chains that manage-star hotels. Grandkemang Hotel Jakarta as a hotel which always strive to understand these characteristics with emphasis on lifestyle living. Lifestyle analysis is an analysis of the patterns of daily life from someone who is revealed in the activities, interests and opinions of people in order to influence purchasing decisions. As the above background, the research conducted on the influence of lifestyle analysis to stay decision. The purpose of this research is to know how the lifestyle analysis, how the stay decision, and how the role of lifestyle analysis toward to the stay decision of guest in Grandkemang Hotel. This research is descriptive and verification, while the survey method is descriptive and explanatory survey. Samples taken in this study as many as 100 respondents from the population of 18.158 guests. The sampling technique is simple random sampling. Data processing was performed using parametric statistical test that is using path analysis technique through SPSS 11.5 for Windows. The result showed that the dimension of lifestyle analysis that get the highest score is demographic. Sub variable of the stay decision that get the highest score is the choice of product. Lifestyle analysis, consist of activity, interest, opinion, and demographic has a positive influence (93.1%) on stay decision in Grandkemang Hotel Jakarta, which means as better as lifestyle analysis possessed as higher as stay decision is formed.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing : Vanessa Gaffar : 5993246 |
| Uncontrolled Keywords: | lifestyle analysis, psychographic, the stay decision. |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Imas Aulia |
| Date Deposited: | 25 Aug 2023 08:24 |
| Last Modified: | 25 Aug 2023 08:24 |
| URI: | http://repository.upi.edu/id/eprint/98724 |
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