STRATEGI BERSAING EDUWISATA KAMPUNG KOLECER MELALUI PENDEKATAN PORTER

Sinta Amelia Putri, - (2023) STRATEGI BERSAING EDUWISATA KAMPUNG KOLECER MELALUI PENDEKATAN PORTER. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Wisata edukasi/eduwisata sangat penting untuk diterapkan bagi anak agar keterampilannya dapat terasah dengan baik. Adapun tempat yang tepat untuk melakukan eduwisata yaitu Wisata Kampung Kolecer yang beralamat di Desa Cisayong, Kecamatan Cisayong, Kabupaten Tasikmalaya. Tujuan dari penelitian ini yaitu untuk menentukan strategi agar meningkatkan jumlah pengunjung yang memilih eduwisata dikala banyaknya pesaing. Alasan penelitian ini, dilihat pada fenomena yang terjadi sudah tidak menggunakan sistem belajar sambal bermain/eduwisata bagi anak. Wisata Kampung Kolecer memberikan edukasi mengenai permainan tradisional dan budaya. Permasalahan yang dialami oleh Wisata Kampung Kolecer yaitu menurunnya jumlah pengunjung yang memilih eduwisata di Kabupaten Tasikmalaya. Hal ini termasuk dengan permasalahan eksternal yang mana peneliti menggunakan metode kualitatif melalui pendekatan Porter selanjutnya dianalisis berdasarkan yang terjadi dilapangan kemudian mengidentifikasi melalui lima kekuatan bersaing yaitu Porter’s Five Forces sehingga akan muncul formulasi strategi baru dengan menggunakan skala prioritas kemudian diterapkannya hasil dari formulasi strategi tersebut. Adapun hasil skala prioritas tersebut yakni kuadran 1 terdapat nomor (2,3,5), kuadran 2 (1,7), kuadran 3 (4,6,8), kuadran 4 (9,10). Strategi yang harus tetap dipertahankan yaitu terdapat pada nomor 2-6-8-9 dan strategi yang harus dikembangkan yaitu terdapat pada nomor 1-3-4- 5-7-10. Educational tourism / edutourism is very important to be applied for children so that their skills can be honed properly. The right place to do educational tourism is Kampung Kolecer Tourism which is located in Cisayong Village, Cisayong District, Tasikmalaya Regency. The purpose of this research is to determine a strategy to increase the number of visitors who choose eduwisata when there are many competitors. The reason for this research, seen from the phenomenon that occurs is no longer using the system of learning while playing/educational tourism for children. Kolecer Village Tours provide education about traditional and cultural games. The problem experienced by Kolecer Village Tourism is the decrease in the number visitors who choose educational tours in the Tasikmalaya district. This includes external problems where the researcher uses qualitative methods through Porter's approach and then analyzes based on what happened in the field and then identifies through the five competitive forces, namely Porter's Five Forces so that a new strategy formulation will emerge using a priority scale then applying the results of the strategy formulation. The results of the priority scale are quadrant 1 with numbers (2,3,5), quadrant 2 (1,7), quadrant 3 (4,6,8), quadrant 4 (9,10). The strategy that must be maintained is contained in number 2-6-8-9 and the strategy that must be developed is contained in number 1-3-4- 5-7-10.

Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing: Azizah Fauziyah: 6084425 Nizza Nadya Rachmani: 6746169
Uncontrolled Keywords:	Eduwisata, Porter’s Five Forces, Skala Prioritas, Wisata Kampung Kolecer
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User:	Sinta Amelia Putri
Date Deposited:	03 Jul 2023 04:03
Last Modified:	03 Jul 2023 04:03
URI:	http://repository.upi.edu/id/eprint/91453

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