STRATEGI BERSAING EDUWISATA KAMPUNG KOLECER MELALUI PENDEKATAN PORTER

Sinta Amelia Putri, - (2023) STRATEGI BERSAING EDUWISATA KAMPUNG KOLECER MELALUI PENDEKATAN PORTER. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Wisata edukasi/eduwisata sangat penting untuk diterapkan bagi anak agar
keterampilannya dapat terasah dengan baik. Adapun tempat yang tepat untuk melakukan
eduwisata yaitu Wisata Kampung Kolecer yang beralamat di Desa Cisayong, Kecamatan
Cisayong, Kabupaten Tasikmalaya. Tujuan dari penelitian ini yaitu untuk menentukan
strategi agar meningkatkan jumlah pengunjung yang memilih eduwisata dikala banyaknya
pesaing. Alasan penelitian ini, dilihat pada fenomena yang terjadi sudah tidak
menggunakan sistem belajar sambal bermain/eduwisata bagi anak. Wisata Kampung
Kolecer memberikan edukasi mengenai permainan tradisional dan budaya. Permasalahan
yang dialami oleh Wisata Kampung Kolecer yaitu menurunnya jumlah pengunjung yang
memilih eduwisata di Kabupaten Tasikmalaya. Hal ini termasuk dengan permasalahan
eksternal yang mana peneliti menggunakan metode kualitatif melalui pendekatan Porter
selanjutnya dianalisis berdasarkan yang terjadi dilapangan kemudian mengidentifikasi
melalui lima kekuatan bersaing yaitu Porter’s Five Forces sehingga akan muncul formulasi
strategi baru dengan menggunakan skala prioritas kemudian diterapkannya hasil dari
formulasi strategi tersebut. Adapun hasil skala prioritas tersebut yakni kuadran 1 terdapat
nomor (2,3,5), kuadran 2 (1,7), kuadran 3 (4,6,8), kuadran 4 (9,10). Strategi yang harus
tetap dipertahankan yaitu terdapat pada nomor 2-6-8-9 dan strategi yang harus
dikembangkan yaitu terdapat pada nomor 1-3-4- 5-7-10.

Educational tourism / edutourism is very important to be applied for children so
that their skills can be honed properly. The right place to do educational tourism is
Kampung Kolecer Tourism which is located in Cisayong Village, Cisayong District,
Tasikmalaya Regency. The purpose of this research is to determine a strategy to increase
the number of visitors who choose eduwisata when there are many competitors. The reason
for this research, seen from the phenomenon that occurs is no longer using the system of
learning while playing/educational tourism for children. Kolecer Village Tours provide
education about traditional and cultural games. The problem experienced by Kolecer
Village Tourism is the decrease in the number visitors who choose educational tours in the
Tasikmalaya district. This includes external problems where the researcher uses
qualitative methods through Porter's approach and then analyzes based on what happened
in the field and then identifies through the five competitive forces, namely Porter's Five
Forces so that a new strategy formulation will emerge using a priority scale then applying
the results of the strategy formulation. The results of the priority scale are quadrant 1 with
numbers (2,3,5), quadrant 2 (1,7), quadrant 3 (4,6,8), quadrant 4 (9,10). The strategy that
must be maintained is contained in number 2-6-8-9 and the strategy that must be developed
is contained in number 1-3-4- 5-7-10.

	Text S_KWU_1901739_Title.pdf Download (644kB)
	Text S_KWU_1901739_Chapter 1.pdf Download (280kB)
	Text S_KWU_1901739_Chapter 2.pdf Restricted to Staf Perpustakaan Download (351kB)
	Text S_KWU_1901739_Chapter 3.pdf Download (294kB)
	Text S_KWU_1901739_Chapter 4.pdf Restricted to Staf Perpustakaan Download (393kB)
	Text S_KWU_1901739_Chapter 5.pdf Download (152kB)
	Text S_KWU_1901739_Appendix.pdf Restricted to Staf Perpustakaan Download (1MB)

Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing: Azizah Fauziyah: 6084425 Nizza Nadya Rachmani: 6746169
Uncontrolled Keywords:	Eduwisata, Porter’s Five Forces, Skala Prioritas, Wisata Kampung Kolecer
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User:	Sinta Amelia Putri
Date Deposited:	03 Jul 2023 04:03
Last Modified:	03 Jul 2023 04:03
URI:	http://repository.upi.edu/id/eprint/91453

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