PENGARUH PENGETAHUAN PRODUK, KEPERCAYAAN DAN SIKAP INVESTASI TERHADAP MINAT WAKAF UANG : Studi pada Milenial Komunitas Eoa Gold

Rahma Adistya Khairunnisa, - (2023) PENGARUH PENGETAHUAN PRODUK, KEPERCAYAAN DAN SIKAP INVESTASI TERHADAP MINAT WAKAF UANG : Studi pada Milenial Komunitas Eoa Gold. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Sejak ditemukan kasus Covid-19 di Indonesia, jumlah penderita Covid-19 mengalami peningkatan yang cukup tinggi. Data terbaru dicatat pada 14 Agustus 2022 sebanyak 6.282.774 positif, 6.072.421 sembuh, 157.226 meninggal dunia. Masa pandemi Covid-19 membawa tidak sedikit pengaruh terhadap perilaku masyarakat khususnya terhadap perilaku konsumen di Indonesia. Ketimpangan yang cukup signifikan antara realisasi dengan potensi wakaf uang di Indonesia menjadi hal yang dipengaruhi saat Pandemi Covid-19, jika dibiarkan terlalu lama akan mengancam peran dan fungsi penting dalam pembangunan masyarakat dan pembangunan peradaban manusia. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan desain deskriptif kausalitas. Alat analisis yang digunakan dalam penelitian yaitu Partial Least Square –Structural Equation Modeling (PLS-SEM) dengan aplikasi SmartPLS v.3,2.9. Subjek penelitian ini adalah milenial muslim di Indonesia yang sudah pernah membeli produk Eoa Gold dengan jumlah sampel sebanyak 202 responden. Hasil penelitian menunjukkan bahwa variabel pengetahuan produk, sikap investasi ,kepercayaan, dan minat wakaf uang ada pada kategori tinggi. terdapat dua variabel yang berpengaruh positif dan signifikan terhadap minat wakaf uang di komunitas Eoa Gold yaitu pengetahuan produk dan sikap investasi. Sedangkan kepercayaan tidak berpengaruh secara signifikan terhadap minat wakaf uang di komunitas Eoa Gold. Implikasi dari penelitian ini adalah diharapkan dapat memberikan pengembangan ilmu pengetahuan terkait ekonomi keuangan islam yaitu di bidang wakaf. Since the Covid-19 cases was discovered in Indonesia, the number of Covid-19 victim has been rising. The latest data which released on August 14, 2022 shows that 6.282.774 were positive, 6.072.421 recovered, 157,226 died. The Covid-19 pandemic effects in people's behavior greatly, especially to the consumer's behavior in Indonesia. The significant discrepancy between the realization and the potential cash waqf in Indonesia has been affected by the Covid-19 Pandemic. If the problem is disregarded for too long, it will threaten the essential roles and functions of the citizen development and its civilization. This current research apply quantitative descriptive method with causality descriptive design. The data were analysed by Partial Least Square Structural Equation Modeling (PLS-SEM) with the SmartPLS v.3,2.9 application. The instruments was administered to 202 millennial Indonesian muslims who purchased Eoa Gold products. The findings show that the variables of product knowledge, investment attitudes, trust and interest in cash waqf were in the high category. There are two variables that have a positive and significant effect on interest in cash waqf in the Eoa Gold community, namely product knowledge and investment attitudes. Meanwhile, trust has no significant effect on interest in cash waqf in the Eoa Gold community. This study implies the development of knowledge related to Islamic financial economics in the field of waqf.

Item Type: Thesis (S1)
Additional Information: ID Sinta Dosen Pembimbing: 5993243 KUSNENDI 5995005 FIRMANSYAH
Uncontrolled Keywords: Minat Wakaf Uang, Pengetahuan Produk, Kepercayaan, Sikap Investasi, Milenial Muslim, Eoa Gold. Interest in cash waqf, Product knowledge,Trust, Investment attitude, Muslim millenials, Eoa Gold.
Subjects: L Education > L Education (General)
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Ilmu Ekonomi dan Keuangan Islam
Depositing User: Rahma Adistya Khairunnisa
Date Deposited: 20 Mar 2023 06:23
Last Modified: 20 Mar 2023 06:23
URI: http://repository.upi.edu/id/eprint/88839

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