PENGARUH WEBSITE QUALITY DAN CORPORATE REPUTATION TERHADAP ONLINE REPURCHASE INTENTION

    Elissa Dewi Fuastine, - (2023) PENGARUH WEBSITE QUALITY DAN CORPORATE REPUTATION TERHADAP ONLINE REPURCHASE INTENTION. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    This study aims to obtain an overview and influence of website quality and corporate reputation on online repurchase intention on generation Z consumers who use Bukalapak in Indonesia. This research uses descriptive and verifiable methods with a quantitative approach. The sample of this study amounted to 200 respondents who are generation Z consumers who are included in the followers of Bukalapak's official Instagram account in Indonesia. The data is processed statistically with the Structural Equation Modeling (SEM) method. The findings in this study found that the picture of website quality, corporate reputation and online repurchase intention is in the category of quite good. Website quality and corporate reputation have a positive influence on online repurchase intention. This finding shows that the application of website quality and corporate reputation creates an online repurchase intention for generation Z consumers who use Bukalapak in Indonesia.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID Sinta Dosen Pembimbing: 5984836 LILI ADI WIBOWO 5980376 PUSPO DEWI DIRGANTARI
    Uncontrolled Keywords: Website Quality, Corporate Reputation dan Online Repurchase Intention, E-commerce
    Subjects: L Education > L Education (General)
    Q Science > QA Mathematics > QA75 Electronic computers. Computer science
    T Technology > T Technology (General)
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
    Depositing User: Elissa Dewi Faustine
    Date Deposited: 22 Feb 2023 06:03
    Last Modified: 22 Feb 2023 06:03
    URI: http://repository.upi.edu/id/eprint/88372

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