PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOUVENIR DI SAUNG ANGKLUNG UDJO

    Yulia Rofiati Padminiayu, - (2020) PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOUVENIR DI SAUNG ANGKLUNG UDJO. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    This study attempted to measure the product atributes on souvenir product purchase decisions in saung anglung udjo. This study applied quantitative approach using non probability sampling technique. In this study, to collecting the data researcher using observation and distributed questionnaire to 100 respondents who had decided to purchase souvenir in Saung Angklung Udjo. Data analysis used in this study is the simple linear regressions. Based on the result of this study, the effect of product attributes on souvenir purchasing decisions at Saung Angklung Udjo is included in the very high category. However, the influence of product attributes is the decision to purchase souvenirs at Saung Angklung Udjo by 23.52% which means weak. Product attributes complete with information needed by visitors are very important in making and improving souvenir purchasing decisions. Accordingly, it is important for managers to improve the quality of the attributes of their souvenir products and services in order to improve souvenir purchasing decisions at Saung Angklung Udjo.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Uncontrolled Keywords: Product Atributes, Purchase Decisions, Souvenir Purchase, Saung Angklung Udjo
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Yulia rofiati padminiayu
    Date Deposited: 11 Oct 2021 07:04
    Last Modified: 11 Oct 2021 07:04
    URI: http://repository.upi.edu/id/eprint/68810

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