Mohammad Rifky Dharmawan, - (2020) Kecenderungan Impulsive Buying pada Mahasiswa di Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
This study aims to determine the tendency of impulsive buying to students in the city of Bandung. The research method used is a quantitative method with participants totaling 266 students in the city of Bandung. The instrument in this study used an instrument made by Putri (2019) based on the impulsive buying aspects of Verplanken and Herabadi (2001) to measure impulsive buying. The data analysis technique used in this study is t-test. The results show that the level of impulsive buying during the pandemic period for students in the city of Bandung is low category.
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Official URL: http://repository.upi.edu
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | impulsive buying, college student |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology L Education > L Education (General) |
| Divisions: | Fakultas Ilmu Pendidikan > Program Studi Psikologi |
| Depositing User: | Mohammad Rifky Dharmawan |
| Date Deposited: | 19 Jul 2021 08:36 |
| Last Modified: | 19 Jul 2021 08:36 |
| URI: | http://repository.upi.edu/id/eprint/62395 |
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