ANALISIS PERBANDINGAN PEMBELIAN TIKET PERSIB SECARA ONLINE DAN OFFLINE

    Samy Fauzan Gelby, - (2018) ANALISIS PERBANDINGAN PEMBELIAN TIKET PERSIB SECARA ONLINE DAN OFFLINE. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Seiring berkembangnya industri sepakbola, maka bermunculan inovasi klub sepakbola modern.
    inovasi yang dilakukan diantaranya, penjualan tiket yang dilakukan secara online maupun
    offline. Persib Bandung adalah tim yang sudah memulai penjualan tiket secara online dan offline
    sejak tahun 2017. Penelitian ini bertujuan untuk mengetahui gambaran mengenai pembelian tiket
    Persib secara online dan offline. Dan untuk mengetahui apakah terdapat perbandingan antara
    Pembelian tiket Persib secara online dan offline menurut Member Persib di Kota Bandung.
    Metode yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif, dengan jumlah
    sampel 100 untuk pembeli tiket online dan 97 untuk pembeli tiket offline. Teknik analisis yang
    digunakan adalah analisis Mann-Whitney U-Test dengan menggunakan software SPSS. Hasil
    output analisis uji mann-whitney u-test, menunjukkan bahwa terdapat perbedaan yang signifikan
    antara pembelian tiket Persib secara online dan offline. Pembelian tiket persib secara online
    dinilai lebih unggul oleh member Persib di Kota Bandung. Keunggulan tiket online menurut
    Member Persib adalah pada indikator metode pembayaran, umumnya mereka merasa nyaman
    dan aman saat melakukan pembelian tiket secara online. Diharapkan kedepannya perusahaan
    dapat meningkatkan kualitas pelayanan penjualan tiket Persib secara online dan offline,
    khususnya agar pembelian tiket online dan offline dibatasi bagi setiap membernya, sehingga
    penjualan tiket bisa merata.
    ;---Along With the development of the football industry, modern football club innovations have
    sprung up. innovations made include, ticket sales conducted online and offline. Persib Bandung
    is a team that has started ticket sales online and offline since 2017. This research aims to find
    out an overview of Persib ticket purchases online and offline. And to find out whether there is a
    comparison between Persib ticket purchases online and offline according to Persib Members in
    the City of Bandung. The method used in this study is descriptive and verification, with a sample
    of 100 for online ticket buyers and 97 for offline ticket buyers. The analysis technique used is the
    Mann-Whitney U-Test analysis using SPSS software. The output of the analysis of the Mann-
    Whitney U-Test test shows that there is a significant difference between the purchase of Persib
    tickets online and offline. Purchasing online Persib tickets is considered superior by Persib
    members in the city of Bandung. The advantage of online tickets according to Persib Members is
    on payment method indicators, generally they feel comfortable and safe when making ticket
    purchases online. It is expected that in the future the company will be able to improve the quality
    of Persib ticket sales services online and offline, especially so that online and offline ticket
    purchases are limited to each member, so ticket sales can be evenly distributed.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: No. Panggil : S PEM SAM a-2018; Nama Pembimbing : I. Vanessa Gaffar, II. Mokh. Adib Sultan; NIM : 1403291.
    Uncontrolled Keywords: keputusan pembelian, Tiket online, Tiket offline, Purchase decision, online ticket, offline ticket
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan)
    Depositing User: Ryan Taufiq Qurrohman
    Date Deposited: 10 Feb 2020 03:03
    Last Modified: 10 Feb 2020 03:03
    URI: http://repository.upi.edu/id/eprint/46255

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