PERSEPSI WISATAWAN TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN SUNDA DI WILAYAH DI KOTA SUKABUMI

Andriani, Mareth (2018) PERSEPSI WISATAWAN TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN SUNDA DI WILAYAH DI KOTA SUKABUMI. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi konsumen
terhadap pembelian di restoran Sunda diwilayah Kota Sukabumi. Metode penelitian yang
digunakan adalah metode kuantitatif. Pengumpulan data dengan cara kuesioner. Populasi
pada penelitian ini ada konsumen dari dua restoran Sunda yang dipilih penulis untuk
melakukan penelitian. Sampel pada penelitian ini adalah 100 orang wisatawan sebagai
konsumen. Teknik analisis data dengan software SPSS Windows menggunakan regresi
linear sederhana.
Hasil dari penelitian ini menunjujan bahwa persepsi memiliki pengaruh terhadap
keputusan pembelian. Saran dalam penelitian ini, restoran Sunda diwilayah Kota
Sukabumi harus bisa meningkatkan pilihan produk yang ditawarkannya agar berkualitas.
Untuk meningkatkan jumlah keputusan pembelian, pihak restoran harus memperhatikan
lagi kualitas dan variasi produk serta kenyamanan wisatawan ketika berkunjung untuk
melakukan pembelian;--- The purpose of this study was to determine the effect of consumer perception
on purchases in Sundanese restaurants in the Sukabumi City region. The research method
used is quantitative methods. Data collected by questionnaire. The population in this
study there are consumers from two Sundanese restaurants selected by the author to
conduct research. The sample in this study were 100 tourists as consumers. Analysis data
techniques usinng SPSS in Window software using simple linear regression.
The results of this study suggest that perception has an influence on purchasing
decisions. Suggestions in this study, Sundanese restaurants in the Sukabumi City region
should be able to increase the choice of products offered to be of high quality. To
increase the number of purchasing decisions, the restaurant must pay attention to the
quality and variety of products and the convenience of tourists when visiting to make a
purchase.

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Official URL: http://repository.upi.edu
Item Type: Thesis (S1)
Additional Information: No. Panggil: S MIK AND p-2018 Pembimbing: I. Dewi Turgarini, II. Mandradhiya NIM: 1401349
Uncontrolled Keywords: Persepsi, keputusan pembelian;--- Perception, Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
Depositing User: Eva Rufaida Rahman
Date Deposited: 13 Feb 2020 09:04
Last Modified: 13 Feb 2020 09:04
URI: http://repository.upi.edu/id/eprint/40680

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