Andhika Priambudi, - (2018) ANALISIS FAKTOR KONSUMEN DALAM MENGGUNAKAN ONLINE TRAVEL AGENT TRAVELOKA DAN PEGIPEGI.COM DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_MRL_1403914_Title.pdf Download (90kB) |
|
Text
S_MRL_1403914_Abstract.pdf Download (135kB) |
|
Text
S_MRL_1403914_Table_of_content.pdf Download (372kB) |
|
Text
S_MRL_1403914_Chapter1.pdf Download (270kB) |
|
Text
S_MRL_1403914_Chapter2.pdf Restricted to Staf Perpustakaan Download (287kB) |
|
Text
S_MRL_1403914_Chapter3.pdf Download (599kB) |
|
Text
S_MRL_1403914_Chapter4.pdf Restricted to Staf Perpustakaan Download (525kB) |
|
Text
S_MRL_1403914_Chapter5.pdf Download (140kB) |
|
Text
S_MRL_1403914_Bibliography.pdf Download (280kB) |
|
Text
S_MRL_1403914_Appendix.pdf Restricted to Staf Perpustakaan Download (911kB) |
Abstract
Penelitian ini memiliki dua tujuan yaitu untuk menganalisis faktor apa saja yang menjadi pertimbangan konsumen saat menggunakan online travel agent serta untuk menganalisis bagaimana positioning yang dimiliki oleh dua online travel agent yang menjadi objek penelitian dalam penelitian ini yaitu Traveloka dan Pegipegi.com. Data dikumpulkan dari kuesioner yang disebarkan kepada dua ratus orang responden yang merupakan konsumen online travel agent. Metode kuantitatif dipilih dengan menggunakan teknik analisis faktor serta analisis percetual mapping untuk dapat menjawab pertanyaan penelitian. Hasil dari pengolahan data ditemukan bahwa dari dua belas atribut yang dianalisis terbentuk dua faktor utama yang menjadi pertimbangan konsumen saat menggunakan online travel agentyaitu faktor satu user friendliness and security dan faktor duaweb features. Selanjutnya hasil analisis perceptual mapping menunjukan bahwa dua online travel agent yang diteliti memiliki pola yang berbeda berdasarkan persepsi konsumen serta membentuk positioning yang berbeda di benak konsumen Kota Bandung.;---This research has two purposes that is to analyze what factors become consumer consideration when using online travel agent and to analyze how positioning owned by two online travel agent which become object of research in this research that is Traveloka and Pegipegi.com. Data were collected from questionnaires which distributed to two hundred respondents who were online consumers of travel agents. Quantitative methods were chosen using factor analysis techniques and percetual mapping analysis to answer research questions. Results from the data processing found that from the twelve attributes that analyzed formed two main factors that become consumer consideration when using online travel agent that is factor one user friendliness and security and factor two web features. Furthermore, the results of perceptual mapping analysis showed that two online travel agents studied have different patterns based on consumer perceptions and form a different positioning in the minds of consumers of Bandung City.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil : S MRL AND a-2018; Pembimbing : I. Galih Kusumah, II. Rosita; NIM. : 1403914. |
| Uncontrolled Keywords: | Online Travel Agent, Analisis faktor, Perceptual mapping, Analisis positioning, Online Travel Agencies, Factor analysis, Perceptual mapping, Positioning analysis. |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Isma Anggini Saktiani |
| Date Deposited: | 02 Dec 2019 04:55 |
| Last Modified: | 02 Dec 2019 04:55 |
| URI: | http://repository.upi.edu/id/eprint/38296 |
Actions (login required)
 |
View Item |