STUDI KOMUNIKASI KEPEMIMPINAN DI YAYASAN UNILEVER INDONESIA (YUI) : Sebuah Model Pendekatan Leader-Member Exchange

Tesa, Wine Anita (2017) STUDI KOMUNIKASI KEPEMIMPINAN DI YAYASAN UNILEVER INDONESIA (YUI) : Sebuah Model Pendekatan Leader-Member Exchange. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini dilakukan untuk mengetahui komunikasi kepemimpinan di Yayasan Unilever Indonesia (YUI) dengan menggunakan pendekatan Leader-Member Exchange (LMX). Dimensi di dalamnya terdiri dari professional trust, professional development, affection, verbal dan non verbal communication. Kemudian, penelitian ini menggunakan metode penelitian deskriptif kualitatif dan strategi studi kasus. Terdapat 8 orang narasumber yang terdiri dari 4 orang pimpinan dan 4 orang karyawan pimpinan terkait. Hasil penelitian menunjukkan bahwa Yayasan Unilever Indonesia melakukan 5 dimensi dalam Leader-Member Exchange (LMX) dengan baik dari hasil kinerja tim yang sangat memuaskan, kenyaman tim dalam bekerja dan Key Performance Indicator (KPI) yang terpenuhi setiap tahun. Adapun temuan lain di luar LMX adalah personal development dan budaya working with purpose di dalam tim sehingga temuan ini disebut LMX In-Group+ 2 variabel baru. Yakni kemampuan pemimpin dalam memotivasi dan memberi arahan secara konsisten dalam pertemuan personal serta penanaman mindset mengenai tujuan bekerja yang sangat fundamental dan menggerakkan seluruh karyawan untuk bekerja dengan hati. ;---This research was conducted to know the leadership communication in Unilever Indonesia Foundation (YUI) by using Leader-Member Exchange (LMX) approach. The dimensions consist of professional trust, professional development, affection, verbal and non verbal communication. Thus, this research uses descriptive qualitative research methods and case study strategies. There are 8 interviewees consisting of 4 leaders and 4 related employees. The results show that Unilever Indonesia Foundation has done 5 dimensions in Leader-Member Exchange (LMX) very well shown from the result of team performance which is very satisfy, comfort of team in work and Key Performance Indicator (KPI) which fulfilled every year. The additional inventions beyond LMX are personal development and working with purpose culture within the team, that is why this research results LMX In-Group + 2 additional variables. . That are, the leader's ability to motivate and provide consistent direction in personal meetings and the inculcating of the mindset about the very fundamental work goals and drive all employees to work with the heart.

Item Type: Tugas Akhir,Skripsi,Tesis,Disertasi (S1)
Additional Information: No. Panggil : S IKOM TES s-2017; Pembimbing : I. Suwanto, II. Heri P.; NIM. : 1307300.
Uncontrolled Keywords: Komunikasi Kepemimpinan, Leader-Member Exchange (LMX), Yayasan Unilever Indonesia, Leadership Communication, Leader-Member Exchange (LMX), Unilever Indonesia Foundation.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi
Depositing User: Isma Anggini Saktiani
Date Deposited: 14 May 2019 07:45
Last Modified: 14 May 2019 07:45
URI: http://repository.upi.edu/id/eprint/34914

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