Agus Ramdhan, - (2018) ANALISIS EFEKTIVITAS PROMOTED LISTINGS DENGAN MENGGUNAKAN METODE EPIC MODEL : Survei terhadap followers Instagram Bukalapak. S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_PEM_1403853_Title.pdf Download (90kB) |
|
Text
S_PEM_1403853_Abstract.pdf Download (258kB) |
|
Text
S_PEM_1403853_Table_of_content.pdf Download (264kB) |
|
Text
S_PEM_1403853_Chapter1.pdf Download (436kB) |
|
Text
S_PEM_1403853_Chapter2.pdf Restricted to Staf Perpustakaan Download (613kB) |
|
Text
S_PEM_1403853_Chapter3.pdf Download (480kB) |
|
Text
S_PEM_1403853_Chapter4.pdf Restricted to Staf Perpustakaan Download (1MB) |
|
Text
S_PEM_1403853_Chapter5.pdf Download (156kB) |
|
Text
S_PEM_1403853_Bibliography.pdf Download (287kB) |
|
Text
S_PEM_1403853_Appendix.pdf Restricted to Staf Perpustakaan Download (706kB) |
Abstract
Dalam dunia periklanan berbagai macam jenis iklan terus dikembangkan sesuai dengan perkembangan zaman, kemajuan teknologi dan pola perilaku konsumen saat ini. Namun permasalahan yang dihadapi saat ini yaitu kebanyakan masyrakat tidak menyukai akan adanya iklan ketika sedang menjelajah di internet, sehingga kini banyak yang memasang adblock agar iklan tersebut tidak tampil karena akan terblokir secara otomatis. Alhasil kini ramai para pemasar maupun para pengiklan menggunakan native advertising untuk menyiasati hal tersebut. Tujuan penelitian ini adalah untuk mengukur tingkat efektivitas promoted listings menggunakan metode EPIC Model. Teknik analisis data yang dipakai adalah deskriptif kuantitatif dengan EPIC Model. Sampel yang diambil adalah sebanyak 100 orang followers Instagram bukalapak dengan menggunakan teknik Non Probability Sampling. Hasil penelitian ini menunjukkan bahwa promoted listings situs bukalapak berada pada kategori yang positif menurut tanggapan responden. Sementara hasil perhitungan analisis efektivitas menggunakan metode EPIC Model menunjukan bahwa iklan ini berada di tingkat efektivitas cukup tinggi.---- In the world of advertising, various types of advertising continue to be developed following the times, technology advances and patterns of consumer behavior today. But the issues facing today is that most people do not like the presence of ads when surfing the internet, so now many are installing adblock ads not appearing because it will be automatically blocked. So now many marketers and advertisers use native dvertising to solve that problem. The purpose of this research was to measure promoted listing effectiveness using EPIC Model method. Data analysis technique used is descriptive quantitative with EPIC Model. Samples are collected using non probability sampling from 100 people who have following instagram bukalapak. The results of this study indicate that promoted listings of bukalapak sites are in positive categories according to the responses of respondents and the results of effectiveness analysis using EPIC Model method shows that this advertising is in the level of high effectiveness.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil: S PEM AGU a-2018 ; Pembimbing: I. Heny Hendrayati, II. Mokh. Adib Sultan ; NIM: 1403853 |
| Uncontrolled Keywords: | Native Advertising, Promoted Listings, EPIC Model |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan) |
| Depositing User: | Mr. Arif Rezkyana Nugraha |
| Date Deposited: | 14 May 2019 07:46 |
| Last Modified: | 14 May 2019 07:46 |
| URI: | http://repository.upi.edu/id/eprint/34908 |
Actions (login required)
 |
View Item |