ISTILAH PEMASARAN DALAM IKLAN DI JEJARING SOSIAL INSTAGRAM : Kajian Morfologi dan Sintaksis

    Fahimawaty, Defi (2017) ISTILAH PEMASARAN DALAM IKLAN DI JEJARING SOSIAL INSTAGRAM : Kajian Morfologi dan Sintaksis. S1 thesis, Universitas Pedidikan Indonesia.

    Abstract

    Topik penelitian ini berkaitan dengan istilah pemasaran yang digunakan dalam
    iklan di jejaring sosial Instagram. Penelitian ini berjudul “Istilah Pemasaran
    dalam Iklan di Jejaring Sosial Instagram”. Tujuan penelitian ini mendeskripsikan
    (1) pengunaan istilah pemasaran di jejaring sosial Instagram ditinjau berdasarkan
    bentuk lingual; (2) jenis abreviasi dan pola pembentukan abreviasi yang
    digunakan dalam istilah pemasaran di jejaring sosial Instagram; dan (3)
    konstruksi frasa dalam istilah pemasaran di jejaring sosial Instagram. Penelitian
    ini menggunakan pendekatan kualitatif dengan metode deskriptif. Selain itu,
    morfologi dan sintaksis dijadikan sebagai payung penelitian. Penelitian ini
    menggunakan analisis bentuk lingual, abreviasi, dan konstruksi frasa. Teknik
    pengumpulan data yang digunakan teknik observasi, dokumentasi dan catat.
    Dalam penelitian ini terdapat dua sumber data, yaitu data primer dan data
    sekunder. Data primer diperoleh dari iklan di jejaring sosial Instagram, sedangkan
    data sekunder didapatkan dari Kamus Istilah Pemasaran. Hasil penelitian ini
    menunjukkan bahwa pada tataran bentuk lingual lebih banyak ditemukan istilah
    yang berbentuk frasa daripada istilah yang berwujud kata. Pada tataran abreviasi,
    lebih banyak ditemukan jenis singkatan daripada jenis akronim dan penggalan.
    Pada tataran konstruksi frasa, lebih banyak ditemukan konstruksi frasa D-M
    (diterangkan-menerangkan) daripada M-D (menerangkan-diterangkan).----------The topic of this research is related to the use of marketing terms in advertising on social
    media, Instagram. This research entitled “Marketing Term in Advertising on Social
    Media, Instagram”. The objectives of this research are; (1) the use of terms in
    advertising in social media Instagram reviewed based on the linguistic; (2) kinds of
    abbreviation and forming pattern abbreviation that is used in advertising term in social
    media, Instagram; and (3) the phrase construction in advertising term in social media,
    Instagram. Qualitative research method with a descriptive research design was chose as
    a method of this research. Moreover, morphology and syntax serves as used in the
    analysis process. This research uses lingual analysis, abbreviation, and phrase
    construction to analyze the data. The techniques that are used to collect the data are
    observation, documentation, and note. Furthermore, there are two main data of this
    research. Those are primary and secondary data. The primary data is obtained from a
    social media, Instagram while the secondary data is obtained from Advertising Term
    Dictionary. The result of this study showed that based on the lingual, it was found that the
    advertising term in phrase is used more than the term with a word form. Based on the
    abbreviation, the research found that the term in abbreviation is found many compare to
    acronym and fragment. Additionally, from phrase construction, this research showed that
    phrase construction type D-M (being explained-explain) are found more than the phrase
    with the M-D (explain-being explained) type.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: No. Panggil: S IND DEF i-2017; Pembimbing: I. Nunung SItaresmi, II. Sri Wiyanti; NIM: 13006688
    Uncontrolled Keywords: Morfologi, Sintaksis, Istilah Pemasaran, Iklan, Jejaring Sosial Instagram
    Subjects: L Education > L Education (General)
    P Language and Literature > P Philology. Linguistics
    Divisions: Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa dan Sastra Indonesia > Program Studi Bahasa dan Sastra Indonesia (nonpendidikan)
    Depositing User: Mrs. Santi Santika
    Date Deposited: 15 Feb 2019 02:15
    Last Modified: 08 May 2019 01:54
    URI: http://repository.upi.edu/id/eprint/33782

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