ANALISIS EVALUASI KELAYAKAN BISNIS DI KATERING SARAHFIE

Anggakusuma, Farhan Ariestianto (2017) ANALISIS EVALUASI KELAYAKAN BISNIS DI KATERING SARAHFIE. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

penelitian yang dilakukan atas dasar permasalahan mengenai penurunan penjualan yang berdampak pada hasil pendapatan perusahaan. Jenis penelitian yang digunakan adalah deskriptif dengan metode penelitian kualitatif dan kuantitatif (mix method research). Teknik pengumpulan data dilakukan melalui observasi, wawancara, studi dokumentasi, serta kuesioner. Teknik analisis data yang dilakukan meliputi analisis legalitas, analisis pasar, analisis pemasaran, analisis keuangan, analisis teknis/teknologi, analisis manajemen dan organisasi, analisis ekonomi dan sosial, serta analisis lingkungan hidup. Hasil penelitian ini menunjukan bahwa bisnis katering Sarahfie layak untuk diteruskan dan dikembangkan namun dengan perbaikan di beberapa aspek. Pada aspek legalitas, terdapat dokumen yang belum diperbaiki serta dilengkapi seperti bentuk badan usaha, tanda daftar perusahaan, nomor pokok wajib pajak, serta izin perusahaan. Lalu pada aspek pasar, perusahaan telah menetapkan pasar yang akan dimasuki dan peluang pasar yang ada, serta calon konsumen potensial. Kemudian pada aspek pemasaran dengan menggunakan metode penilaian bauran pemasaran (marketing mix 7P) yang dilakukan terhadap konsumen katering Sarahfie menunjukan hasil yang baik. Selanjutnya pada aspek keuangan yang dinilai berdasarkan perhitungan arus kas serta perhitungan penilaian investasi yaitu Net Present Value (NPV) memperoleh hasil yang positif atau lebih besar dari nol. Lebih lanjut pada aspek teknis/operasi, terdapat hal yang perlu diperbaiki seperti cara pengolahan makanan. Selain itu, pada aspek manajemen dan organisasi terdapat beberapa hal yang perlu diperbaiki seperti keterlambatan pemberian kompensasi, serta tidak adanya program pengembangan karir. Sedangkan pada aspek ekonomi dan sosial terdapat dampak negatif seperti mengganggu ketentraman warga sekitar serta terjadi perubahan sikap masyarakat setempat. Sementara itu, pada aspek lingkungan hidup tidak terdapat kerusakan lingkungan hidup di daerah sekitar perusahaan.;---A Business Feasibility Analysis at Sarahfie Catering is a research that was conducted on the basis of problems regarding the decline of sales which impacted to the company’s income result. The type of research used in this study was a descriptive study with a qualitative and quantitative (mix method) research method. The data collection techniques used in this research were through an observation, interview, documentation study, and questionnaire. The data analysis techniques were done by doing a legality analysis, market analysis, marketing analysis, financial analysis, technical/technological analysis, management and organizational analysis, economic and social analysis, and environmental analysis. The result of this research showed that Sarahfie Catering business was feasible to be continued and developed but with several improvements in several aspects. In the legality aspect, there were several documents such as corporation form, company’s registration evidence (TDP), taxpayer number (NPWP), and business license that have not been updated or repaired. In the market aspect, potential market, market opportunity, and consumers have been set. Moreover, marketing aspect that used marketing mix 7P method applied to the Sarahfie Catering consumers showed a good result. Furthermore, the financial aspect that assessed based on the cash flows calculation and investment assessment calculation such as Net Present Value (NPV) obtained a positive result or greater than zero. Likewise, there were several things that need to be fixed in the technical aspect, such as the food processing. In one hand, there were also several things that need to be fixed in the management and organizational aspect, such as the delay compensations and career development program. Not to mention, the economic and social aspect resulted a negative impact on the society’s behavioural changes. Finally, there were no negative impact on the environmental aspect.

Item Type:	Thesis (S1)
Additional Information:	No. Panggil : S MIK ANG a-2017; Pembimbing : I. Dewi Turgarini, II. Agus Sudono; NIM : 1305206.
Uncontrolled Keywords:	Analisis evaluasi kelayakan bisnis, katering Sarahfie, Business feasibility evaluation analysis, Sarahfie Catering.
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
Depositing User:	DAM staf
Date Deposited:	31 Dec 2018 01:04
Last Modified:	31 Dec 2018 01:04
URI:	http://repository.upi.edu/id/eprint/33194

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