Desriyani, Ina (2015) ANALISIS STRATEGI PENGEMBANGAN USAHA PADA DE’WAAS CAFE &RESTO UNTUK MENINGKATKAN VOLUME PENJUALAN. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Persaingan dibidang industri kuliner semakin ketat. Keberhasilan strategi pengembangan usaha pada De’Waas Cafe & Resto yang merupakan suatu idustri kuliner ditentukan oleh pihak – pihak terkait, baik internal maupun eksternal perusahaan. Tujuan Penelitian ini adalah menganalisis faktor – faktor internal yang akan menjadi peluang dan ancaman bagi perkembangan usaha De’Waas Cafe & Resto, menganalisis faktor – faktor eksternal yang akan menjadi kekuatan dan kelemahan bagi usaha De’Waas Cafe & Resto dalam mencapai tujuan, mengidentifikasi strategi pengembangan usaha pada De’Waas Cafe & Resto berdasarkan Analisi SWOT dan Analisis Ansoff Matrix dalam meningkatkan volume penjualan. Pengumpulan Data yang digunakan adalah observasi, wawancara dan kuesioner. Keabsahan data diperoleh dengan cara triangulasi. Berdasarkan hasil analisa dan pembahasan pada bab, maka dapat disimpulkan yaitu, De’Waas Cfe & Resto berada di posisi yang sangat menguntungkan, perusahan ini memiliki peluang dan kekuatan sehingga dapat memanfaatkan peluang yang ada, ada potensi besar yang dimiliki, sehingga tidak hanya dapat mendukung keberlangsungan restoran namun juga pemilik bisa menjual telurnya juga. Kata kunci : kualitatif, De’Waas Cafe & Resto Competition in the culinary industry is getting tougher. The success of business development strategies in De'Waas Cafe & Resto, which is a culinary industry determined by people that involved, both internal and external. Purpose of this study is to analyze the internal factors which will be the opportunities and threats for business development at De'Waas Cafe & Resto, analyzing external factors that will be the strengths and weaknesses for De'Waas Cafe & Resto in achieving the goals, identify strategies business development at De'Waas Cafe & Resto based on SWOT Analysis, and Matrix Ansoff Analysis in increasing sales volume. The collection of data used are observation, interviews and questionnaires. Validity of the data obtained by means of triangulation data. Based on the analysis and discussion in the chapter, it can be concluded that, De'Waas Cafe & Resto is in a very advantageous position, the company has the opportunity and the power so that it can take advantage of theopportunities that exist, there is great potential possessed, so that not only can support the sustainability of the restaurant but also the owner can sell the eggs as well. Keyword: Qualitative, De'Waas Cafe & Resto
| Item Type: | Thesis (S1) |
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| Additional Information: | No. Panggil: S_MIK_DES a-2015 Pembimbing : I. Darsiharjo,II. Dewi Turgarini |
| Uncontrolled Keywords: | Kualitatif, De’Waas Cafe & Resto |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Depositing User: | Mr. Cahya Mulyana |
| Date Deposited: | 07 Mar 2016 02:34 |
| Last Modified: | 07 Mar 2016 02:34 |
| URI: | http://repository.upi.edu/id/eprint/19475 |
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