PENGARUH WEBSITE QUALITY DAN INFLUENCER VALUE CO-CREATION TERHADAP ONLINE REPURCHASE INTENTION : Survei pada pengguna website fashion e-commerce Hijup

    Rosa Choerunnisa, - and Dr. Lili Adi Wibowo, S.Pd., S.Sos., M.M., - and Dr.Lisnawati, S.Pd., M.M., - (2025) PENGARUH WEBSITE QUALITY DAN INFLUENCER VALUE CO-CREATION TERHADAP ONLINE REPURCHASE INTENTION : Survei pada pengguna website fashion e-commerce Hijup. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh dari website quality dan influencer value co-creation terhadap online repurchase intention pada penggun website Hijup. Penelitian ini menggunakan jenis penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif serta metode explanatory survey. Teknik pengumpulan sampel menggunakan simple random sampling dengan ukuran sampel sebanyak 348 responden yang merupakan pengguna Website Hijup. Data diolah secara statistik menggunakan metode Structural Equation Modelling (SEM). Hasil temuan pada penelitian ini menemukan bahwa gambaran website quality, influencer value co-creation, dan online repurchase intention berada pada kategori tinggi. Website quality dan influencer value co-creation memiliki pengaruh signifikan terhadap online repurchase intention. Temuan ini menunjukkan bahwa penerapan website quality dan influencer value co-creation akan mendorong online repurchase intention pada pengguna website Hijup. Berdasarkan hasil penelitian, peneliti merekomendasikan agar dapat mempertahankan dan meningkatkan online repurchase intention dengan menyelenggarakan berbagai program komunitas yang mendorong interaksi aktif pengguna, serta mengadakan kegiatan atau acara offline yang melibatkan partisipasi langsung, Hijup dapat membangun kedekatan hubungan yang lebih kuat dengan pengguna sekaligus memperkuat loyalitas mereka terhadap brand. This study aims to obtain an overview and influence of website quality and influencer value co-creation on online repurchase intentions among Hijup website users. This study uses descriptive and verification research types with a quantitative approach and explanatory survey method. The sample collection technique used simple random sampling with a sample size of 348 respondents who are Hijup website users. Data were processed statistically using the Structural Equation Modeling (SEM) method. The findings of this study found that the overview of website quality, influencer value co-creation, and online repurchase intentions were in the high category. Website quality and influencer value co-creation have a significant influence on online repurchase intentions. These findings indicate that the implementation of website quality and influencer value co-creation will encourage online repurchase intentions among Hijup website users. Based on the results of the study, the researcher recommends that in order to maintain and increase online repurchase intentions by organizing various community programs that encourage active user interaction, as well as holding offline activities or events that involve direct participation, Hijup can build stronger relationships with users while strengthening their loyalty to the brand.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=xblMFQMAAAAJ&hl=id ID SINTA Dosen Pembimbing: Dr. Lili Adi Wibowo, S.Pd., S.Sos., M.M. : 0004046905 Dr. Lisnawati, S.Pd., M.M. : 0012018501
    Uncontrolled Keywords: Website Quality, Influencer Value Co-Creation dan Online Repurchase Intention
    Subjects: H Social Sciences > HF Commerce
    H Social Sciences > HN Social history and conditions. Social problems. Social reform
    L Education > L Education (General)
    Q Science > QA Mathematics > QA76 Computer software
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis
    Depositing User: Rosa Choerunnisa
    Date Deposited: 22 Oct 2025 08:52
    Last Modified: 22 Oct 2025 08:52
    URI: http://repository.upi.edu/id/eprint/144003

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