REPRESENTASI NILAI KEBAIKAN DAN KEJAHATAN DALAM CERITA RAKYAT ”흥부와 놀부” [HEUNG-BU-WA NOL-BU]: Analisis Semiotika Roland Barthes

    Naila Fakhira Azzahra, - and Risa Triarisanti, - and Jayanti Megasari, - (2025) REPRESENTASI NILAI KEBAIKAN DAN KEJAHATAN DALAM CERITA RAKYAT ”흥부와 놀부” [HEUNG-BU-WA NOL-BU]: Analisis Semiotika Roland Barthes. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini mengkaji representasi kebaikan dan kejahatan dalam cerita rakyat Korea ‘Heungbu dan Nolbu’ dengan menggunakan teori semiotika Roland Barthes dan teori representasi Stuart Hall. Cerita rakyat ini dipilih karena kaya akan simbolisme dan sarat dengan nilai moral yang relevan untuk kajian budaya dan pendidikan karakter. Penelitian dilakukan dengan pendekatan kualitatif melalui analisis teks berdasarkan tiga tingkat makna Barthes, yaitu denotasi, konotasi, dan mitos. Hasil analisis menunjukkan bahwa tokoh Heungbu merepresentasikan nilai moral positif seperti pekerja keras, rendah hati, sabar, dan berhati baik. Sebaliknya, tokoh Nolbu direpresentasikan sebagai sosok yang serakah, jahat, dan egois yang mencerminkan nilai moral negatif. Simbol burung walet direpresentasikan sebagai kebaikan Tuhan yang membalas perbuatan manusia dengan keberkahan. Narasi dalam cerita ini memperlihatkan konstruksi moral antara kebaikan dan kejahatan, sekaligus menegaskan fungsi cerita rakyat sebagai media representasi budaya dan nilai sosial masyarakat Korea. Temuan penelitian ini menegaskan bahwa cerita rakyat tidak hanya berfungsi sebagai hiburan, melainkan juga sebagai sarana edukatif yang mampu menanamkan kesadaran moral, membentuk karakter, dan memperkuat identitas budaya. Penelitian ini memberikan kontribusi dalam mengisi keterbatasan kajian semiotika Barthes yang masih jarang diterapkan pada cerita rakyat, serta memperluas pemahaman lintas budaya mengenai potensi cerita rakyat sebagai media representasi moral dan pendidikan karakter yang tetap relevan hingga masa kini. This study examines the representation of good and evil in the Korean folktale ‘Heungbu and Nolbu’ using Roland Barthes’ semiotics theory and Stuart Hall’s theory of representation. The folktale was chosen because it is rich in symbolism and contains strong moral values that are highly relevant to cultural studies and character education. The research applies a qualitative approach with textual analysis based on Barthes’ three levels of meaning, namely denotation, connotation, and myth. The findings reveal that Heungbu represents positive moral values such as hard work, humility, patience, and kindness. In contrast, Nolbu is represented as greedy, malicious, and selfish, symbolizing negative moral values. The swallow is interpreted as a symbolic representation of divine goodness that rewards human kindness with blessings. The narrative demonstrates the construction of moral duality between good and evil, while also affirming the function of folktales as a medium for representing cultural values and social norms within Korean society. The results highlight that folktales serve not only as entertainment but also as educational tools capable of fostering moral awareness, shaping character, and strengthening cultural identity. This study contributes to filling the gap in the application of Barthes’ semiotics to folktales, which remains limited, and expands cross-cultural understanding of the potential of folktales as a medium for moral representation and character education that continues to hold relevance in contemporary contexts. 본 연구는 롤랑 바르트(Roland Barthes)의 기호학 이론과 스튜어트 홀(Stuart Hall)의 재현 이론을 적용하여 한국 전래동화 흥부와 놀부에 나타난 선과 악의 재현을 분석한다. 이 전래동화는 풍부한 상징성과 강한 도덕적 함의를 지닌 작품으로 선정되었다. 본 질적 연구는 서사 분석을 통해 도덕적 서사 구조를 탐구하였다. 자료 분석은 바르트의 의미 수준(기표적 의미, 함축적 의미, 신화)과 다섯 가지 내러티브 코드(의문 코드, 행동 코드, 의미 코드, 상징 코드, 문화 코드)를 적용하였다. 연구 결과, 흥부는 성실, 근면, 정의와 같은 가치를 구현하는 반면, 놀부는 탐욕과 이기심을 나타낸다. 제비와 박씨와 같은 상징은 윤리적·비윤리적 행동의 결과를 보여주는 도덕 장치로 기능한다. 본 연구는 전래동화가 문화적 오락일 뿐만 아니라 도덕 의식을 함양하는 효과적인 교육 도구임을 결론지었다. 이야기의 상징적·서사적 구조를 밝혀냄으로써, 본 연구는 아동문학, 기호학, 한국문화연구 분야에 기여하며 전래동화의 도덕 교육 및 인성 함양 가능성을 강조한다.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=list_works&hl=id&authuser=1&user=5XZY_JMAAAAJ ID SINTA Dosen Pembimbing Risa Triarisanti: 6102047 Jayanti Megasari: 6745831
    Uncontrolled Keywords: Kata kunci: ‘Heungbu dan Nolbu’, Cerita Rakyat Korea, Nilai Moral, Representasi, Semiotika Roland Barthes Keywords: Heungbu and Nolbu, Korean Folktale, Moral Values, Representation, Roland Barthes’s Semiotics. 핵심어: 롤랑 바르트 기호학, 재현, 한국 전래동화, 도덕적 가치, 흥부와 놀부.
    Subjects: L Education > L Education (General)
    P Language and Literature > P Philology. Linguistics
    P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
    Divisions: Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Korea
    Depositing User: Naila Fakhira Azzahra
    Date Deposited: 07 Sep 2025 07:36
    Last Modified: 07 Sep 2025 07:36
    URI: http://repository.upi.edu/id/eprint/137014

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